When it comes to organic food and beverage purchases, consumer purchase criteria and expectations for quality shift depending on the category.
Consumers prioritize organic primarily for products that have a clear connection to the farm but also those products that they consume frequently or in large quantities such as beverages and snacks.
Specifically, Hartman research finds that:
- 51% of consumers say they’ve bought organic beverages (not including dairy milk) in the past three months and
- 43% of consumers say they’ve bought organic snacks
Source: Organic and Beyond 2020 report, The Hartman Group, Inc.
Where are organic food and beverage categories headed next?
For over 20 years, The Hartman Group has been charting the consumer-driven organic and natural marketplace – find out where the market is going next in our upcoming syndicated study, Organic and Natural 2022 which will capture the prioritization of specific product attributes, including organic, across over 20 distinct food and beverage categories.
More about the new Organic study: Grounded in quantitative and qualitative primary research, Organic & Natural 2022 offers a comprehensive consumer-centered perspective on the key topics, motivations, tensions, and drivers associated with the organic and natural marketplace both today and in the future.
Download the Organic and Natural 2022 overview here.
Learn more about how Hartman’s syndicated reports can be an essential resource to help you navigate the way forward in these uncertain times. Contact: melissa@hartman-group.com