Longevity: the new frontier of modern wellness

November 11, 2024
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As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer period of time.  

Health & Wellness 2025: The Interplay of Vitality and Longevity kicks off our 2025 research series, exploring how consumers pursue vitality and longevity as core health priorities. We'll uncover how these long-term aspirations align with short-term health goals, and how these insights can inform ingredients, product formats (such as functional foods and supplements), communication strategies, packaging and more for CPG companies. 

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