Food and beverage sourcing has grown increasingly fragmented, leaving retailers eager to recruit more trips from more shoppers — or to grow basket sizes for those trips. Despite the longstanding allure of “one-stop shopping,” consumers have taken an increasingly fragmented approach to food sourcing in recent years — and it isn’t purely out of necessity.  

In Q2, our analysts will be dissecting the shifting world of food sourcing to update our ever-popular Food Sourcing research series. Food Sourcing in America 2025: Fragmentation in Focus will help retailers optimize tactics, positioning, and planning to obtain the right shopper’s attention, food dollars and, ultimately, their loyalty in an increasingly fragmented food sourcing marketplace.