COVID-19 has had a disruptive impact on individuals in terms of heightening stress and anxiety, which has in turn triggered deeper examinations of personal and collective approaches to health and well-being. In the face of such challenges, consumers are seeking empowerment in order to take control of both their own and their family’s health through behaviors that build immunity and resilience. Recent research by The Hartman Group found that 47% of consumers aware of COVID-19 say they are taking supplements to boost their immunity. 

 

Source: Functional Food & Beverage and Supplements report

 

How has consumers’ understanding of health shifted through 12 months of the pandemic? Learn more about Hartman’s Health + Wellness 2021 syndicated study