Understanding differences in how eating behaviors shift across the day and by generational cohorts — as they did in 2024 — is key to finding new opportunities. Our annual Eating & Drinking Occasions Landscape report provides an in-depth look into how consumers ate and drank in 2024 compared to 2023, while also looking back at the past 6 years to identify key shifts and subsequent stabilizations.
The report features insights on sourcing and preparation, occasion context and consumer need states, as well as comprehensive dashboards for 8 eating occasion dayparts.