The Meaning of Sustainability: A Brief Timeline of Consumers’ Evolving Understanding of the Term
March 26, 2020
Almost 80 percent of consumers are familiar with the term “sustainability.” But how do consumers understand sustainability as a cultural value versus a means of corporate communication? The Hartman Group’s foundational sustainability syndicated research and long-standing data sets provide a thorough understanding of how the sustainability mindset and marketplace have changed over the years.