Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
The Logic of Food Shopping
This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Latest content
176 results found
How Sweet It Is: Our Complex Relationship with Sugar and Sweeteners
Despite allowances for indulgence in a stressful year, our Health & Wellness: Reimagining Well-being Amid COVID-19 report finds that excess sugar concerns…
Learn moreA Return to the Joy of Cooking?
The Hartman Group’s previous foodways studies have shown that, despite reporting about the decline of cooking and the resurgence of dining out, Americans…
Learn moreSustainability Today: The Opportunity Gap
While consumer understanding of sustainability is growing, consumers still struggle to name a sustainable product or identify a sustainable company. The…
Learn moreThe Importance of Climate Change When Shopping for Foods and Beverages
A key finding from The Hartman Group’s latest syndicated report, Sustainability 2021: Environment and Society in Focus shows that slightly more than…
Learn moreHartman/FMI Research Finds Halloween Trick-or-Treating Is Back
Hartman Group/FMI’s latest U.S. Grocery Shopping Trends Tracker research finds grocery shoppers are making their Halloween plans and 70% of consumers…
Learn moreWhose Brand Is It?
While some shoppers can be quite savvy about private brands and lean on them consciously in their shopping choices, many simply do not think along the…
Learn moreChanging Role of Meals and Cooking in America: Consumer as Chef
Early in the pandemic, it got pretty hot in the average household’s kitchen as consumers quarantined at home and fully engaged with a range of cooking…
Learn moreChanging Role of Meals in America
Recent decades have seen a gradual erosion of American mealtime rituals. The Hartman Group’s Transformation of the American Meal report in 2017 found…
Learn moreMyths & Realities Behind the Plant-based Trend
Consumer interest in plant-focused products and diets is high—whether it’s for one meal, one month, or frames a long-term approach to eating. Not just…
Learn more