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Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Inside 2024 eating & drinking occasions
This insightful webinar will share highlights from Hartman Group’s recently released report, “Eating & Drinking Occasions Landscape 2024: Underlying…
Value in an Environment of Uncertainty
While the staggering inflation of 2021-2022 has slowed, food prices remain high. The impacts of global trade tariffs are looming. And feelings of uncertainty…
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Key insights from 2023
2023 is almost in the rear-view mirror — where has the time gone? While some trends might get left behind, there a few insights not to lose sight…
Learn moreEating in the digital age: Gen Z's social approach to food
Brands, retailers and manufacturers are eager to capture the attention of Gen Z consumers, and it’s easy to see that technology offers major potential…
Learn moreTaste of Tomorrow: Navigating Food through the Eyes of Gen Z and Alpha
“Taste of Tomorrow: Navigating Food Through the Eyes of Gen Z and Gen Alpha 2023” deciphers the influences that mold these consumers’ worldviews…
Learn moreHow will we snack in 2024 and beyond?
In the world of American snacking, the ways we eat outside of mealtimes reflect our unique and dynamic lifestyles. The transformative events of 2020 had…
Learn moreFrom niche to the next big thing: Leading the way with trends and foresight
The end of the year is right around the corner, and your 2024 planning is undoubtedly in full swing. We’re willing to bet that trends are a big part…
Learn moreAttitude of gratitude: The mental health macro-trend
As we approach Thanksgiving, many are filled with excitement: spending time with loved ones, enjoying delicious meals, and maybe even a chance to relax.…
Learn moreRevisiting 2023’s macro trends
Culture is messy: sometimes it’s predictable, but more often it’s chaotic. Some trends endure for years or even decades, while others are over…
Learn moreA recipe for Gen Z’s ideal eats
Half of Gen Z consumers say they crave more meals with unique flavors or different cuisines. And while they are more exposed to diverse food and beverage…
Learn moreNavigating “Peak Beverage” with Category Snapshots
The beverage aisle was once a simple in-and-out trip with few core options, but over the years it has mutated into either a harrowing maze or a delightful…
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