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Behind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
Ideas in Food 2026
Ideas in Food 2026 unpacks 22 emerging trends that have the potential to develop into established trends over the next 3-5 years. These nascent ideas have…
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Latest content
Understanding organic needs
The future of the organic industry is still unfolding, and many food and beverage businesses are eager to know what will matter to consumers in this new…
Learn moreThe art and science of “quick qual”
Ethnographic research is part of our DNA at Hartman Group, so naturally, we have a soft spot for projects that warrant robust qualitative work. However, we…
Learn moreIndustry news: All aboard the spicy snack train
Flavor preferences are heating up, and brands are leaning in. PepsiCo recently made headlines for establishing Flamin’ Hot as a distinct brand within…
Learn moreFuture of Snacking 2024: Balancing Intent with Indulgence
“Future of Snacking 2024” provides deeper understanding of where and why consumers make tradeoffs in their snack choices, which considerations are…
Learn moreNew report published: “Future of Snacking 2024”
After spending the last two months analyzing consumer snacking habits, needs and preferences, we’re excited to announce that Future of Snacking 2024:…
Learn moreStrategic risk-taking in the Organic/Natural space
Bold ambitions often come with a side of risk. Making strategic moves like launching a new product in a highly competitive category are inherently challenging, but…
Learn moreAsk the experts: What’s next for organic?
In this virtual live discussion, Laurie Demeritt and Melissa Abbott shared preliminary insights into audience questions on the organic industry, offered…
Learn moreAppetite for innovation
With hundreds of new innovations hitting the market every day, consumer demand for new foods and beverages is seemingly endless. In reality, 90% of new…
Learn moreSettling into a new era: Inside the latest eating & drinking occasions data
There has been a fundamental shift in the landscape of eating as consumers have “settled in” to life post-pandemic; but the equilibrium is different…
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