Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Eating & Drinking Occasions Landscape: Spontaneous vs. Planned Occasions
Spontaneous occasions account for 53% of all adult occasions, amounting to 192 billion mouths annually. While these occasions tend to be motivated by hunger, planned…
The New Beauty
44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…
Key insights from “Health Benefits 2024”
For over 20 years, Hartman Group’s Health & Wellness syndicated series has tracked the evolution of American health and wellness culture: translating…
Latest content
Drink as I aspire, not as I do!
Parenting is fraught with challenges, and encouraging a healthy diet for one’s kids is certainly among them. The adage, “Do as I say, not as…
Learn moreOpportunities For Products Made With Protein From Fermentation
The webinar shares highlights from primary qualitative and quantitative research conducted by Hartman Group and sponsored by Perfect Day and Cargill, which…
Learn moreGut Check: A new soda occasion?
A recent CNBC article reports Olipop’s sales are soaring and that beverage giants, Coca-Cola and PepsiCo, are interested in the brand. The probiotic…
Learn more"Health and Wellness 2023: The Great Wellness Reset" Report Highlights
Did you know that only 29% of consumers would rather use medicine to manage a health issue than change diet or lifestyle, yet 41% report taking prescription…
Learn morePets and Wellness: Ruff, ruff, meow!
Health and wellness is no longer just about, or for, humans. As wellness has become a holistic construct incorporating physical health, social health, and…
Learn moreMass maintains grocery growth
Just released research conducted by FMI, The Food Industry Association, and The Hartman Group confirms the Grocery channel continues to lose consumers…
Learn moreIntroducing the Great Wellness Reset
2023 is the year of the Great Wellness Reset. In Health and Wellness 2023 we learned consumer culture is not COVID-free, but consumers have a new perspective…
Learn moreIntroducing the Great Wellness Reset 2023
2023 is the year of the Great Wellness Reset. In Health and Wellness 2023 we learned consumer culture is not COVID-free, but consumers have a new perspective…
Learn morePerformance Energy: Blending Beverage Benefits
Brands today not only need to deliver a tasty product to consumers, they also need to do so in an authentic and transparent manner. But is it enough…
Learn more