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Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Inside 2024 eating & drinking occasions
This insightful webinar will share highlights from Hartman Group’s recently released report, “Eating & Drinking Occasions Landscape 2024: Underlying…
Value in an Environment of Uncertainty
While the staggering inflation of 2021-2022 has slowed, food prices remain high. The impacts of global trade tariffs are looming. And feelings of uncertainty…
Latest content
Mastering convenience: How restaurants can cater to busy lives
Kids are back in school, adults are navigating return-to-office mandates, and life just feels busy right now. When the pressure of hectic schedules brings…
Learn moreFresh…for free? Inside Gen Z’s food ideals
Modern food culture has instilled several core values in Gen Z, including the importance of fresh, less processed foods and beverages. These young consumers…
Learn moreSustainability nomenclature gets nuanced
Diverse life experiences lead consumers to approach sustainability through a personal lens. They’re also using more words to describe “sustainability,”…
Learn moreNew study: Understanding Gen Z and Alpha’s food lives
Looking up information in books? Ew. Talking on the phone instead of texting? Big yikes. Dial-up internet? As the kids would say… “We don’t…
Learn moreNavigating trends: an art, not just a science
Our culture is changing faster than ever, and bridging the domains of consumer insights, strategy, and innovation has become a critically important challenge.…
Learn moreSigns, Codes & Trends: How semiotics can align your brand with culture
Consumers are increasingly influenced by (and influencing) the unpredictable currents of culture, politics, identity, economics and entertainment. To fully…
Learn moreCross-category hydration
56% of all beverage occasions feature hydration as a core need state, whether consumers are seeking to quench their thirst, rehydrate, or both. So which…
Learn morePlanning for 2024: What’s next in food culture
Change, so it seems, is one of the few constants across our industry. In 2023, we’ve seen seismic shifts across the food and beverage landscape:…
Learn moreGuilty pleasures: The balance between indulgence and wellness
The summer months bring many opportunities to treat ourselves: backyard cookouts; frozen novelties; celebrations with friends. For many consumers, a healthy…
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