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Eating & Drinking Occasions Landscape: Spontaneous vs. Planned Occasions
Spontaneous occasions account for 53% of all adult occasions, amounting to 192 billion mouths annually. While these occasions tend to be motivated by hunger, planned…
The New Beauty
44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…
Key insights from “Health Benefits 2024”
For over 20 years, Hartman Group’s Health & Wellness syndicated series has tracked the evolution of American health and wellness culture: translating…
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Consumers are Taking Control of Their Health Through Various Immunity-Supporting Behaviors
COVID-19 has had a disruptive impact on individuals in terms of heightening stress and anxiety, which has in turn triggered deeper examinations of personal…
Learn morePandemic-Weary Home Cooks Looking For a Boost of Wisdom In the Kitchen
At the beginning of the pandemic, consumers were opting to cook. While some were cooking out of safety and necessity, others used cooking as a creative…
Learn moreAnxiety or stress is the top health condition being managed in America
Anxiety or stress is the top health condition being managed in America. 63% of consumers say they are treating/preventing anxiety or stress…
Learn more48% of All Food and Beverage Occasions are Snacking Occasions
The culture of snacking in the U.S. is constantly evolving - long-term cultural shifts will continue to significantly shape how American consumers snack…
Learn moreAmerica’s Changing Eating Habits During COVID-19
44% of consumers say they are eating healthier during the pandemic (compared to 35% in April/May 2020). How has consumers’ understanding of health shifted…
Learn moreMotivations for Using Functional Foods and Beverages
Over half the U.S. population uses functional foods or beverages—and most non-users profess to be open to these products. There are multiple motivations…
Learn moreHow We Shop: Safety Is a Top Priority
The need for safety and security is the fundamental driver of consumer decisions when it comes to food shopping today. Consumers take on the responsibility…
Learn moreOrganic Today: Meaningful, Yes, But Consumers Want Something More
The Hartman Group’s Organic & Beyond 2020 report finds that as consumers become more knowledgeable about organic, it doesn’t symbolize everything…
Learn moreWhat’s Functional Today? Cognitive Health
Today, we are witnessing the emergence of a universe of cognitive benefits that span life stages with corresponding interest among consumers. Traditionally, they…
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