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Behind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
Ideas in Food 2026
Ideas in Food 2026 unpacks 22 emerging trends that have the potential to develop into established trends over the next 3-5 years. These nascent ideas have…
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Latest content
What’s fueling your food and beverage strategy?
You’ve probably heard the saying: “You can’t build a strong house on a weak foundation.” In our industry, this means you can’t…
Learn more"Taste of Tomorrow 2023: Navigating Food through the Eyes of Gen Z and Alpha" Report Highlights
Understanding the influences that mold Gen Z and Gen Alpha’s worldviews is essential to understanding their food lives. Presenters: Andrea Kwamya, Consumer…
Learn moreCase study: Informed snacking insights
When you need quick answers to strategic questions, there’s no time to waste on RFPs, team introductions and project ramp-up. Through a Hartman…
Learn moreIdeas in Food 2024
Ideas in Food details over a dozen concepts we see developing into trends over the next 3-5 years and explains the cultural context and implications behind…
Learn morePOV: Innovation isn’t about creativity
The mantra “fail fast, fail often” highlights the demand for speedy innovation in today’s food and beverage marketplace. The pressure…
Learn moreThe Gen Z values compass
While technology and societal changes provide a powerful backdrop to Gen Z’s worldviews, it is their core values of authenticity, social empathy, and…
Learn moreLately, we’ve been snacking on…
As we exit a celebratory season that involves plenty of appetizing, grazing, and treating, we’re reminded again just how prevalent snacking is in American…
Learn moreNew report published: Your guidebook to Gen Z and Alpha
For the last few months, our team has been busy in the field, having in-depth conversations with young consumers (and their parents) and probing into new…
Learn moreKey insights from 2023
2023 is almost in the rear-view mirror — where has the time gone? While some trends might get left behind, there a few insights not to lose sight…
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