Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Inside 2024 eating & drinking occasions
This insightful webinar will share highlights from Hartman Group’s recently released report, “Eating & Drinking Occasions Landscape 2024: Underlying…
Value in an Environment of Uncertainty
While the staggering inflation of 2021-2022 has slowed, food prices remain high. The impacts of global trade tariffs are looming. And feelings of uncertainty…
Latest content
"Modern Beverage Culture 2023" Report Highlights
Consumers are leveling up their beverage choices — and their expectations. Nearly half of all consumers consider health-related attributes like simple…
Learn moreUnwrapping occasion priorities: The final layer of beverage decisions
In today’s marketplace, it’s downright silly to think that any food or beverage choice is shaped by demographics alone. By now, you’ve…
Learn moreCollaborating on your complex questions
We know the drill: you’ve got a pressing question that needs answering, and you’re on the hunt for just the right insights to confidently inform…
Learn moreReliance on Restaurants: An American Eating Occasions Perspective
Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, this report takes an in-depth look into restaurant occasions…
Learn moreCreatures of convenience: understanding foundational foodservice needs
Restaurants are undeniably ingrained in the American consumer’s life. In fact, our new report, Reliance on Restaurants: An American Eating Occasions…
Learn moreChanging the narrative on sustainability fatigue
Is “sustainability” starting to feel like a four-letter word around your organization? If it’s been a struggle to maintain momentum on…
Learn moreCelebrating responsibly…healthily…and tastily
One of our most jam-packed and nuanced studies to date, it offers a deep dive into consumer perceptions around 12 different beverage categories, the complex…
Learn moreModern Beverage Culture 2023
“Modern Beverage Culture 2023” study explores how consumers engage with today’s rich beverage landscape, including cultural context, attitudes, behaviors…
Learn moreZero-sugar rush: the duality of sweetened beverages
The adverse health impacts of added sugar have been making headlines for decades, and consumers continue to grow increasingly sophisticated in their understanding…
Learn more