Thinking

Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.

The HartBeat newsletter

Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.

Subscribe

Featured content

Ideas in Food 2027

Get ahead of what’s next: Ideas in Food 2027 explores 20 emerging trends and the forces driving them, giving you the foresight to navigate change, address…

Video highlights from Meals 2026: From Structure to Flexibility

Meals remain central to daily life, but they are no longer fixed events built around traditional formats. Meals 2026: From Structure to Flexibility explores…

Gen X as Influencer: The Untapped Potential of a Forgotten Generation

Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…

Latest content

201 results found

September 02, 2021 | Infographic

Fall 2021: Hope and Anxiety as Americans Return to School and the Office

The FMI-Hartman Group U.S. Grocery Shopper Trends Tracker: Back to School/Back to Office report reveals that as of early August 2021, parents expect a…

Learn more
August 26, 2021 | Infographic

The Future of Brands: The Role That Private and Name Brands Can Play Is Up in the Air Now

Consumers are relying less on brands to guide their choices, and brands are searching for ways to build loyalty among increasingly discerning and fragmented…

Learn more
August 19, 2021 | Infographic

By the Numbers: A Sample of What’s Inside The Hartman Group’s Redefining Normal Eating Occasions Report

In spring 2020, the beginning of the pandemic saw heavy impacts on American eating habits, including the occasion context, sourcing, and preparation. Mitigation…

Learn more
August 12, 2021 | Infographic

Consumer Definition of Health & Wellness: A Global Perspective

What does health & wellness mean to consumers around the world? Our infographic depicts that “feeling good about oneself” ranks among the…

Learn more
August 05, 2021 | Infographic

Hartman Group’s Syndicated Reports: Consumers, Culture, Categories, Trends and Inspiration

This week we feature our first three syndicated reports for 2021: Sustainability, Brand Ambition: Food and Beverage Private Brands and Beyond, and Health…

Learn more
July 29, 2021 | Infographic

Brand’s BIG Role Shift

Data and insights from The Hartman Group’s Brand Ambition: Food and Beverage Private Brands & Beyondreport. Consumers no longer rely solely on…

Learn more
July 22, 2021 | Infographic

Healthy Living Today: Mental Health

Americans’ approach to health and wellness in 2021 reflects both longer-term trends and pandemic priorities. Notably, the desire for a balance between…

Learn more
July 15, 2021 | Infographic

How Consumers Approach and Think About SNACKING Today

Snacking is a dynamic consumer behavior, with an array of approaches, dayparts, needs, attitudes, and words associated with the practice today. The Hartman…

Learn more
July 08, 2021 | Infographic

A Day in the Life: Snacking Culture in America

This infographic provides a representative look at consumer approaches to snacks and meals throughout the day. Consumer participation in meal and snack…

Learn more
Show