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Teen Eating & Drinking Occasions Landscape: Feeding the Next Generation of Opportunity
Understanding teens’ eating and drinking habits today is essential for brands looking to build trust and loyalty with the shoppers and diners of tomorrow.
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
Latest content
Unseasonably early holidays: A winning brand strategy?
Limited-time offers (LTOs) have become ubiquitous in the food and beverage industry, especially around the holidays. But have you noticed that these festive…
Learn more"Sustainability 2023: Making Things Personal" Report Highlights
65% of consumers would like corporate sustainability practices to be more visible to the public, but fewer than 1 in 10 trust companies as an accurate…
Learn moreBeautiful chaos: Embracing the power of occasion-based sampling
It might sound obvious that food and beverage businesses should adopt a consumer-led strategy. After all, your products wouldn’t exist if no one ultimately…
Learn moreGlobal health and wellness: A case study for business innovation
There are few trends more perennial than the global focus on being well. Perhaps it’s no surprise that business leaders continue to search for new ways…
Learn moreBeverage Category Snapshots
Are you puzzled by shifting trends in your category’s consumption, occasions, and target consumer? Are internal stakeholders driving you crazy with…
Learn more7 key needs driving Gen Z’s food choices
Gen Z is flying through formative life stages with unparalleled access to information, technology and global culture, shaping them into some of the most…
Learn moreConsumers don’t trust companies when it comes to sustainability…And here’s what to do about it.
If you’ve been following our conversations around sustainability in the last few months (or years, really), you’ve heard us talk at length about the…
Learn moreSustainability 2023: Making Things Personal
“Sustainability 2023: Making Things Personal” builds on Hartman Group’s decades-long sustainability research to offer food and beverage companies…
Learn moreInterest vs. Understanding
Consumers want companies to make business decisions with the environment and social impacts in mind. However, their familiarity with corporate ESG efforts…
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