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The Logic of Food Shopping
This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
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Motivations for Using Functional Foods and Beverages
Over half the U.S. population uses functional foods or beverages—and most non-users profess to be open to these products. There are multiple motivations…
Learn moreHow We Shop: Safety Is a Top Priority
The need for safety and security is the fundamental driver of consumer decisions when it comes to food shopping today. Consumers take on the responsibility…
Learn moreOrganic Today: Meaningful, Yes, But Consumers Want Something More
The Hartman Group’s Organic & Beyond 2020 report finds that as consumers become more knowledgeable about organic, it doesn’t symbolize everything…
Learn moreWhat’s Functional Today? Cognitive Health
Today, we are witnessing the emergence of a universe of cognitive benefits that span life stages with corresponding interest among consumers. Traditionally, they…
Learn moreExercise as a Remedy for Health Conditions
Consumers are more aware than ever of the overlapping nature of physical and mental health and wellness. This is especially noticeable in how consumers…
Learn moreThe Rise of Online Grocery During COVID-19
If 2020 is the year of the pandemic, it is also the year of online grocery shopping: Already on the rise in recent years, participation in online grocery…
Learn moreCOVID-19’s Continued Impact on Eating: Seven Takeaways from New Report
The Hartman Group’s COVID-19’s Continued Impact on Eating report picks up where an earlier analysis left off and highlights how eating and drinking…
Learn moreCOVID-19: Top Adjustments Made to How We Shop for Food
84% of U.S. adult shoppers say they’ve adjusted how they shop for food due to COVID-19: our Food Sourcing in America July/August 2020 report finds that…
Learn moreCelebrating Thanksgiving During COVID-19: Highlights From Most Recent FMI U.S. Grocery Shopper Trends COVID-19 Tracker Report
Thanksgiving will be a little different this year: As found in FMI’s ninth U.S. Grocery Shopper Trends COVID-19 Tracker (research conducted by The Hartman…
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