Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Gen X as Influencer: The Untapped Potential of a Forgotten Generation
Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…
Brand Landscape 2026: Trust and Value
Private brands have spent years closing the gap with national brands, reshaping both the competitive landscape and consumer expectations. "Brand Landscape…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
199 results found
How Have Private Brands Fared During the Pandemic?
The Hartman Group’s Food Sourcing in America report finds that private brands were already gaining traction, but the COVID-19 pandemic has created new…
Learn moreSnacking Can Be Fraught With Tension
With an array of motivations and needs, consumers inevitably are faced with tensions in their snacking as they weigh nutritional goals, specific health…
Learn moreCOVID-19’s Impact on Eating Occasions by Daypart
While consumer participation in meal and snack occasions follows an established pattern, the basic rhythm of eating and drinking occasions across the day…
Learn moreConsumers and Convenience: Reevaluating Existing Concerns and New Trade-offs Due to COVID-19
Convenience is a key consideration for consumers when it comes to food and beverage choices, but what does convenience look like when a global pandemic…
Learn moreConsumers’ Fluctuating Relationship With Price
32% of consumers report looking for items on sale / using coupons more often as a result of the COVID-19 situation.Source: The Hartman Group’s Value…
Learn moreBeyond the Pandemic: Future Food Shopping Expectations
With all the changes to food shopping, the key question is of course what the future will look like: which changes will stick when concerns over the pandemic…
Learn moreSustainability Is a Key Consumer Driver of Organic
Growing concerns around sustainability signal a desire to return to the community and ecologically oriented roots of the organic movement. With sustainability…
Learn moreSUSTAINABILITY AS A BUSINESS IMPERATIVE
In an era of unease and uncertainty, Corporate Social Responsibility (CSR) is more important now than ever before. Although some aspects of sustainability…
Learn morePlant-based Products: No Longer a Niche Lifestyle Choice
With animal protein supply chains under siege during the pandemic, consumers are turning to plant-based alternatives, much as they were prior to current…
Learn more