Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Behind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
Ideas in Food 2026
Ideas in Food 2026 unpacks 22 emerging trends that have the potential to develop into established trends over the next 3-5 years. These nascent ideas have…
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Latest content
Fresh…for free? Inside Gen Z’s food ideals
Modern food culture has instilled several core values in Gen Z, including the importance of fresh, less processed foods and beverages. These young consumers…
Learn moreSustainability nomenclature gets nuanced
Diverse life experiences lead consumers to approach sustainability through a personal lens. They’re also using more words to describe “sustainability,”…
Learn moreNew study: Understanding Gen Z and Alpha’s food lives
Looking up information in books? Ew. Talking on the phone instead of texting? Big yikes. Dial-up internet? As the kids would say… “We don’t…
Learn moreNavigating trends: an art, not just a science
Our culture is changing faster than ever, and bridging the domains of consumer insights, strategy, and innovation has become a critically important challenge.…
Learn moreSigns, Codes & Trends: How semiotics can align your brand with culture
Consumers are increasingly influenced by (and influencing) the unpredictable currents of culture, politics, identity, economics and entertainment. To fully…
Learn moreCross-category hydration
56% of all beverage occasions feature hydration as a core need state, whether consumers are seeking to quench their thirst, rehydrate, or both. So which…
Learn morePlanning for 2024: What’s next in food culture
Change, so it seems, is one of the few constants across our industry. In 2023, we’ve seen seismic shifts across the food and beverage landscape: How…
Learn moreGuilty pleasures: The balance between indulgence and wellness
The summer months bring many opportunities to treat ourselves: backyard cookouts; frozen novelties; celebrations with friends. For many consumers, a healthy…
Learn more"Modern Beverage Culture 2023" Report Highlights
Consumers are leveling up their beverage choices — and their expectations. Nearly half of all consumers consider health-related attributes like simple…
Learn more