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Eating & Drinking Occasions Landscape: Spontaneous vs. Planned Occasions
Spontaneous occasions account for 53% of all adult occasions, amounting to 192 billion mouths annually. While these occasions tend to be motivated by hunger, planned…
The New Beauty
44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…
Key insights from “Health Benefits 2024”
For over 20 years, Hartman Group’s Health & Wellness syndicated series has tracked the evolution of American health and wellness culture: translating…
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A Timeline of Organic Usage: 2000 to 2020
Since 1996, The Hartman Group has been at the leading edge of tracking the evolution of U.S. consumers through their ever-expanding exploration of organic…
Learn moreTapping Into Personalized Nutrition: Consumer Demand for Protein-Fortified Beverages
Food and beverages have been the traditional avenues through which consumers have approached daily healthy living. Consumer priorities in food and beverages…
Learn moreReports That Go Hand in Hand
It’s one of the best things about The Hartman Group’s signature syndicated reports: you can’t have one without another. Each report is packed with…
Learn moreHow Many Consumers Buy Plant-Based Milk Alternatives?
Plant-based milks have turned “milk” into a personalized beverage rather than one shared within the household. Consumers often rotate among plant-based…
Learn moreOrganic Private Label Brands
Consumers value organic and natural private label brands for their broad availability, quality associations, and lower price points. Buy report: Organic…
Learn moreHow Disruptive Has the COVID-19 Outbreak Been to Consumers’ Lives?
American consumers express a high degree of concern about the ongoing novel coronavirus pandemic. To assess the impact of COVID-19 on U.S. grocery shopper…
Learn moreHow America Eats … Breakfast!
Eating occasions emerge from the way consumers live and are what give meaning and context to the way they shop. Here’s a snapshot of who is present at…
Learn moreThe Meaning of Sustainability: A Brief Timeline of Consumers’ Evolving Understanding of the Term
Almost 80 percent of consumers are familiar with the term “sustainability.” But how do consumers understand sustainability as a cultural value versus…
Learn moreHealthy Living Today: Exercise as a Mental Health Remedy
Consumers view exercise as critical to managing mental health and mood — a major change from the past, when it was mainly about physical health. In previous…
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