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Eating & Drinking Occasions Landscape: Spontaneous vs. Planned Occasions
Spontaneous occasions account for 53% of all adult occasions, amounting to 192 billion mouths annually. While these occasions tend to be motivated by hunger, planned…
The New Beauty
44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…
Key insights from “Health Benefits 2024”
For over 20 years, Hartman Group’s Health & Wellness syndicated series has tracked the evolution of American health and wellness culture: translating…
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Influences of Cultural Background on Purchasing Behaviors
Consumers of color believe that their cultural background has a larger influence on their shopping patterns than White consumers do. For White Americans, who…
Learn moreSustainability Today: Moral Imperative, Cultural Value and Defining Concern for Today’s Consumer
Engaging with sustainability as a complete moral system — rather than a series of certifications or checkboxes — has important implications for consumer…
Learn moreWhat’s Beyond Organic? Core Consumers Show the Way
Major media outlets have been covering the rise in cultural interest in regenerative agriculture, documenting increasing activity among Big Food corporations…
Learn moreThe Halo Around the Plant-Based Term Is Rooted in Four Key Motivations That Guide Consumer Eating Choices
What do consumers see in the plant-based trend today and what are some of the ways we see this halo manifesting throughout the food and wellness industries?…
Learn moreHow America Eats: Maintaining Connections to One’s Cultural Background
Food brings people together and builds connections backward and forward across space and time. The flavors, smells, and sounds of food and its preparation…
Learn moreConscientious Consumption: Considering Sustainability in Food & Beverage Shopping
Most consumers report increasing or maintaining their purchases of sustainable products in the past year. Still, consumers often find themselves weighing…
Learn moreThe Next Great Food Revolution Is…Now!
We’re standing upon the cusp of a new epoch in the world of food and beverage, one born out of a culturally and technologically driven disruption and…
Learn moreWhat Is American Food?
According to The Hartman Group’s Exploring the Diversity of American Foodways report, American food is not one cuisine — it’s an accumulation of…
Learn moreGoing Plant-Based: Pathways to Adoption
Adoption of plant-based alternatives can be a gateway to re-evaluating the tenets of the traditional American diet. While there are patterns in consumers’…
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