Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Ideas in Food 2027
Get ahead of what’s next: Ideas in Food 2027 explores 20 emerging trends and the forces driving them, giving you the foresight to navigate change, address…
Video highlights from Meals 2026: From Structure to Flexibility
Meals remain central to daily life, but they are no longer fixed events built around traditional formats. Meals 2026: From Structure to Flexibility explores…
Gen X as Influencer: The Untapped Potential of a Forgotten Generation
Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…
Latest content
Social Sacrifice: The changing ideals of American eating
The link between food and social connection is deeply tied to American history and has formed many of our cultural norms. However, our culture continues…
Learn moreThe intricate web of tomorrow’s trends
Trends do not occur in isolation. Instead, they overlap and intersect with one another at varying points. Over time, these touchpoints help shape how individual…
Learn moreStrategic planning for emerging realities
Creativity cannot be rushed. Strategic decisions should not be rushed. In today’s fast-moving marketplace, however, many business leaders feel like they…
Learn moreSnacking on opportunity
Attachment to traditional meal structures has been waning in recent years, with adults averaging 1.9 meals per day in 2023 vs. 2.1 in 2019. While this…
Learn moreWhat’s REALLY trending in 2024 and beyond
What will the future hold? None of us have a crystal ball, but it doesn’t stop researchers and brands alike from tirelessly trying to answer this…
Learn moreWhat’s fueling your food and beverage strategy?
You’ve probably heard the saying: “You can’t build a strong house on a weak foundation.” In our industry, this means you can’t…
Learn more"Taste of Tomorrow 2023: Navigating Food through the Eyes of Gen Z and Alpha" Report Highlights
Understanding the influences that mold Gen Z and Gen Alpha’s worldviews is essential to understanding their food lives. Presenters: Andrea Kwamya, Consumer…
Learn moreCase study: Informed snacking insights
When you need quick answers to strategic questions, there’s no time to waste on RFPs, team introductions and project ramp-up. Through a Hartman…
Learn moreIdeas in Food 2024
Ideas in Food details over a dozen concepts we see developing into trends over the next 3-5 years and explains the cultural context and implications behind…
Learn more