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Claims and Cues 2026: Category Attribute Playbook
Claims and Cues 2026: Category Attribute Playbook will crack the code on what drives purchase today across 20+ categories. Discover how cultural change, on-pack…
Gather around: Inside the growth potential of social eating occasions
Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…
Behind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
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Zero-sugar rush: the duality of sweetened beverages
The adverse health impacts of added sugar have been making headlines for decades, and consumers continue to grow increasingly sophisticated in their understanding…
Learn morePast plastic: what constitutes sustainable packaging?
We know consumers want less plastic and non-recyclable packaging, but how do they feel about alternative options? Do they prefer glass? TetraPak? Compostable…
Learn moreOne question, many answers: how a Knowledge Discovery can springboard your innovation
Trends emerge and evolve at lightning speed in today’s culture — and your product offerings must be nimble enough to follow suit. But how often…
Learn morePouring a cup of competition
Consumers expect more from their beverages than ever before: in 2018, 62% said that beverages play a very important role in their overall health and wellness.…
Learn moreNew study underway: Sustainability & Transparency 2023
The definition of “sustainability” has expanded exponentially in recent years. A term that once simply signified humans’ use of natural…
Learn moreThe ever-expanding definition of value
New research from FMI, The Food Industry Association, and The Hartman Group reveals that grocery shoppers no longer view “good value” as purely…
Learn morePreview: Hartman Group 2024 Syndicated Study Lineup
What’s next for the food and beverage industry in 2024? Our next year of research will keep you on the cutting edge of food culture, from the world…
Learn moreDrink as I aspire, not as I do!
Parenting is fraught with challenges, and encouraging a healthy diet for one’s kids is certainly among them. The adage, “Do as I say, not as…
Learn moreOpportunities For Products Made With Protein From Fermentation
The webinar shares highlights from primary qualitative and quantitative research conducted by Hartman Group and sponsored by Perfect Day and Cargill, which…
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