Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Brand Landscape 2026: Trust and Value
Private brands have spent years closing the gap with national brands, reshaping both the competitive landscape and consumer expectations. "Brand Landscape…
The Practical Future of Food Tech
In recent years, the digital food landscape has focused largely on novelty and inspiration: helping consumers discover new products, recipes and trends.…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
The Gen Z values compass
While technology and societal changes provide a powerful backdrop to Gen Z’s worldviews, it is their core values of authenticity, social empathy, and…
Learn moreLately, we’ve been snacking on…
As we exit a celebratory season that involves plenty of appetizing, grazing, and treating, we’re reminded again just how prevalent snacking is in American…
Learn moreNew report published: Your guidebook to Gen Z and Alpha
For the last few months, our team has been busy in the field, having in-depth conversations with young consumers (and their parents) and probing into new…
Learn moreKey insights from 2023
2023 is almost in the rear-view mirror — where has the time gone? While some trends might get left behind, there a few insights not to lose sight…
Learn moreEating in the digital age: Gen Z's social approach to food
Brands, retailers and manufacturers are eager to capture the attention of Gen Z consumers, and it’s easy to see that technology offers major potential…
Learn moreTaste of Tomorrow: Navigating Food through the Eyes of Gen Z and Alpha
“Taste of Tomorrow: Navigating Food Through the Eyes of Gen Z and Gen Alpha 2023” deciphers the influences that mold these consumers’ worldviews…
Learn moreHow will we snack in 2024 and beyond?
In the world of American snacking, the ways we eat outside of mealtimes reflect our unique and dynamic lifestyles. The transformative events of 2020 had…
Learn moreFrom niche to the next big thing: Leading the way with trends and foresight
The end of the year is right around the corner, and your 2024 planning is undoubtedly in full swing. We’re willing to bet that trends are a big part…
Learn moreAttitude of gratitude: The mental health macro-trend
As we approach Thanksgiving, many are filled with excitement: spending time with loved ones, enjoying delicious meals, and maybe even a chance to relax.…
Learn more