Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Food and Technology 2026: The Digital Food Culture Gap
Digital food culture is accelerating—and so are the tensions shaping consumer trust, aspiration and action. “Food and Technology 2026” delivers a…
Gather around: Inside the growth potential of social eating occasions
Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…
Latest content
187 results found
Diving Into Digital Food Life
Digital platforms have transformed how consumers discover, cook, and shop for food over the past two decades. Visual, video-driven platforms like TikTok…
Learn moreInside the Dollar channel-Shopper insights & strategic opportunities
Food Sourcing in America 2025: Fragmentation and Focus highlights how food shoppers build and adapt their shopping skills and resources to their…
Learn moreDiscover the key trends reshaping food and beverage culture in 2026
While no amount of research can guarantee complete certainty, you can rely on our syndicated reports to provide clarity and confidence as you plan for…
Learn moreDo consumers still trust sustainability claims?
Consumers have often taken the “trust but verify” approach to corporate sustainability claims—but in recent years, the number of consumers saying…
Learn morePrimary store satisfaction: Going the extra mile
Our annual research in collaboration with FMI – The Food Industry Association is now live, exploring how the imperative of “eating well” informs…
Learn morePreview: 2026 syndicated report bundle
We field four syndicated research studies each year, focusing on topics that are timely and relevant to companies across the food and beverage industry:…
Learn moreTrading up, not trading off: Premium benefits of modern convenience
As the days get longer and travel plans ramp up, consumers will be searching for convenient food and beverage options that make life on-the-go a little…
Learn morePower to private brands
As food sourcing becomes more fragmented, it is critical to understand when and how private brand offerings factor into decisions around where to shop…
Learn moreLiving vibrantly: The daily pursuit of vitality
As consumers prioritize improving their quality of life, vitality has emerged as the ideal of living well. Put simply, vitality is a daily pursuit of vibrancy…
Learn more