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Behind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
Ideas in Food 2026
Ideas in Food 2026 unpacks 22 emerging trends that have the potential to develop into established trends over the next 3-5 years. These nascent ideas have…
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Latest content
Pets and Wellness: Ruff, ruff, meow!
Health and wellness is no longer just about, or for, humans. As wellness has become a holistic construct incorporating physical health, social health, and…
Learn moreMass maintains grocery growth
Just released research conducted by FMI, The Food Industry Association, and The Hartman Group confirms the Grocery channel continues to lose consumers…
Learn moreIntroducing the Great Wellness Reset
2023 is the year of the Great Wellness Reset. In Health and Wellness 2023 we learned consumer culture is not COVID-free, but consumers have a new perspective…
Learn moreIntroducing the Great Wellness Reset 2023
2023 is the year of the Great Wellness Reset. In Health and Wellness 2023 we learned consumer culture is not COVID-free, but consumers have a new perspective…
Learn morePerformance Energy: Blending Beverage Benefits
Brands today not only need to deliver a tasty product to consumers, they also need to do so in an authentic and transparent manner. But is it enough…
Learn moreThe Growing Consumer Opportunity for Precision Fermentation
The webinar shares highlights from primary qualitative and quantitative research conducted by Hartman Group and sponsored by Perfect Day and Cargill, which…
Learn moreAlone in the Morning
“Alone in the Morning.” Is that the title of a new podcast, or a paint color? Neither. It’s the latest trend in American food culture. Actually, it’s…
Learn moreNEW STUDY—MODERN BEVERAGE CULTURE 2023
From quenching thirst to nourishment to celebration, beverages play an important role in consumers' lives. The Hartman Group’s Modern Beverage…
Learn moreFermenting the Future: The Growing Opportunity for Products Made with Precision Fermentation
We are on the cusp of a revolution in food production. The past several years have seen a rapid acceleration of innovation in food technology. New and…
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