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Claims and Cues 2026: Category Attribute Playbook
Claims and Cues 2026: Category Attribute Playbook will crack the code on what drives purchase today across 20+ categories. Discover how cultural change, on-pack…
Gather around: Inside the growth potential of social eating occasions
Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…
Behind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
Latest content
The Growing Consumer Opportunity for Precision Fermentation
The webinar shares highlights from primary qualitative and quantitative research conducted by Hartman Group and sponsored by Perfect Day and Cargill, which…
Learn moreAlone in the Morning
“Alone in the Morning.” Is that the title of a new podcast, or a paint color? Neither. It’s the latest trend in American food culture. Actually, it’s…
Learn moreNEW STUDY—MODERN BEVERAGE CULTURE 2023
From quenching thirst to nourishment to celebration, beverages play an important role in consumers' lives. The Hartman Group’s Modern Beverage…
Learn moreFermenting the Future: The Growing Opportunity for Products Made with Precision Fermentation
We are on the cusp of a revolution in food production. The past several years have seen a rapid acceleration of innovation in food technology. New and…
Learn moreFermenting the Future
Hallmark study on precision fermentation reveals burgeoning appetite for new food techWe are on the cusp of a revolution in food production. The past several…
Learn more"A New Landscape of Eating: 2022 Eating Occasions" Report Highlights
The landscape of eating has fundamentally changed. And while we cannot predict the future, every indication thus far is that we, as a society, are not…
Learn moreHealth & Wellness 2023: Pets & Health
A supplement to “Health & Wellness 2023: The Great Wellness Reset”, “Pets and Health” explores both the impact pets have on their owners’…
Learn moreFree Download: A Look Inside A New Landscape of Eating
Our free download highlights findings from our latest report A New Landscape of Eating: 2022 Eating Occasions Report which explores U.S. adult eating behaviors…
Learn moreA New Landscape of Eating: 2022 Eating Occasions Report Highlights
Leveraging The Hartman Group’s proprietary Eating Occasions Compass Database, this special report highlights findings from A New Landscape of Eating:…
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