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Eating & Drinking Occasions Landscape: Spontaneous vs. Planned Occasions
Spontaneous occasions account for 53% of all adult occasions, amounting to 192 billion mouths annually. While these occasions tend to be motivated by hunger, planned…
The New Beauty
44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…
Key insights from “Health Benefits 2024”
For over 20 years, Hartman Group’s Health & Wellness syndicated series has tracked the evolution of American health and wellness culture: translating…
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Regenerative Agriculture: What’s Next for the Organic and Natural Food and Beverage Market?
Consumer awareness of the sustainability challenges of modern agriculture is spreading, spurring them to consider alternatives. Regenerative agriculture…
Learn moreAuthorities on consumers. Students of culture. Passionate about food.
The Hartman Group has spent over 30 years exploring how consumers eat, live, shop and use brands, products and services within the contexts of real life.…
Learn more$56 Billion and Growing: New Hartman Group Organic & Natural Study Examines Where The Organic & Natural Food and Beverage Market is Headed Next
The Organic Trade Association (OTA) estimated total organic food and beverage sales of $56 billion in 2020, with a growth rate of over 12%. Per OTA, organic…
Learn more2021 Food Culture Year in Review: Five Key Insights That Influenced Food Culture
Looking back on yet another year of dynamic change and disruption in the food and beverage industry, here’s a look at five big insights from our…
Learn moreSustainability Today: Upcycled Foods and Beverages
The Hartman Group’s Sustainability 2021: Environment and Society in Focus report finds that Upcycling appeals to consumers as a smart and inventive…
Learn moreFood in Focus: Where Do American Meals and Cooking Stand Today? What About the Future?
If you’re immersed in the culture and business of food (as we are!), our collective psyche these past two years has been dominated by how COVID-19…
Learn moreSustainability Today: Single-Use Plastic Waste
The Hartman Group’s Sustainability 2021: Environment and Society in Focus report finds that single-use plastic waste is a major concern for consumers…
Learn moreIn Their Own Words: How Today’s Consumers Rate the “Value” of a Brand
Private brands now offer consumers a strong, competitive option that not only is cost-effective but also often taps into modern notions of healthy, high-quality…
Learn moreSustainability Today: Carbon Neutral
The Hartman Group’s Sustainability 2021: Environment and Society in Focus report finds that consumers are becoming increasingly savvy about regulation…
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