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Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Inside 2024 eating & drinking occasions
This insightful webinar will share highlights from Hartman Group’s recently released report, “Eating & Drinking Occasions Landscape 2024: Underlying…
Value in an Environment of Uncertainty
While the staggering inflation of 2021-2022 has slowed, food prices remain high. The impacts of global trade tariffs are looming. And feelings of uncertainty…
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Ideas in Food 2022
Six Key Trends in Modern Food CultureThis special trend report examines six key trends in consumer culture through the lens of leading-edge food and beverage…
Learn moreWhat’s Driving Consumer Demand for Organic Foods and Beverages?
Since 1996, The Hartman Group has been charting the consumer-driven organic and natural marketplace – find out where the market is going next in…
Learn moreClose to the Consumer: Hartman by the Numbers.
Each year, we spend thousands of hours immersed in people’s lives. In 2021: We spent over 850 hours with consumers uncovering how they eat, live, shop…
Learn moreOrganic & Natural 2022: Spotlight on Categories
When it comes to organic food and beverage purchases, consumer purchase criteria and expectations for quality shift depending on the category. Consumers…
Learn moreAt the Dining Table: American Meals and Cooking Report Highlights
Presented by: Laurie Demeritt, The Hartman Group’s CEO
Learn moreAmerican Meals and Cooking Today: Cooks, Eaters and Denizens
Our new report, At the Dining Table: American Meals and Cooking, profiles three highly food-engaged groups of consumers and reveals opportunities for brands It…
Learn moreRegenerative Agriculture: What’s Next for the Organic and Natural Food and Beverage Market?
Consumer awareness of the sustainability challenges of modern agriculture is spreading, spurring them to consider alternatives. Regenerative agriculture…
Learn moreAuthorities on consumers. Students of culture. Passionate about food.
The Hartman Group has spent over 30 years exploring how consumers eat, live, shop and use brands, products and services within the contexts of real life.…
Learn more$56 Billion and Growing: New Hartman Group Organic & Natural Study Examines Where The Organic & Natural Food and Beverage Market is Headed Next
The Organic Trade Association (OTA) estimated total organic food and beverage sales of $56 billion in 2020, with a growth rate of over 12%. Per OTA, organic…
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