Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
The Logic of Food Shopping
This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Latest content
How Much Do You Really Know About The Hartman Group? Hint: We’re so Much More Than a Newsletter and Infographics
While many of you may have come to know us through our newsletter articles and infographics, there is perhaps so very much more to know about us that you’ve…
Learn moreSustainability Today: The Opportunity Gap
While consumer understanding of sustainability is growing, consumers still struggle to name a sustainable product or identify a sustainable company. The…
Learn moreModern, Fun, Innovative and Adventurous: Private Label Brands Score on Name Brand Turf
Brands, in their effort to appeal to consumers, have always offered a reflection of the cultural landscape, and the American cultural landscape has changed…
Learn moreThe Importance of Climate Change When Shopping for Foods and Beverages
A key finding from The Hartman Group’s latest syndicated report, Sustainability 2021: Environment and Society in Focus shows that slightly more than…
Learn moreHartman/FMI Research Finds Halloween Trick-or-Treating Is Back
Hartman Group/FMI’s latest U.S. Grocery Shopping Trends Tracker research finds grocery shoppers are making their Halloween plans and 70% of consumers…
Learn morePlant-Based as a Reflection of Modern Wellness Culture
Along with the many pandemic-driven changes in lifestyle countless households and individuals have faced during the pandemic, one of the most significant…
Learn moreWhose Brand Is It?
While some shoppers can be quite savvy about private brands and lean on them consciously in their shopping choices, many simply do not think along the…
Learn moreSustainability Today: Consumers’ Call for Action Only Gets Louder — and More Urgent
Sustainability is one of today’s biggest business challenges and opportunities. The problems facing the planet and its global citizens have not…
Learn moreChanging Role of Meals and Cooking in America: Consumer as Chef
Early in the pandemic, it got pretty hot in the average household’s kitchen as consumers quarantined at home and fully engaged with a range of cooking…
Learn more