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Future of Supplements: Thoughts on a Changing Landscape
Since the advent of the first commercially available vitamin tablets in the 1930s, the supplements and nutraceuticals space has undergone some of CPG’s…
Key insights from “Beyond Organic 2024”
"Beyond Organic 2024: Expanding Distinctions in Food & Beverage" examines consumer desires for new quality standards beyond the USDA Organic certification:…
Beyond Organic 2024: Expanding Distinctions in Food & Beverage
“Beyond Organic: Expanding Distinctions in Food & Beverage” equips readers with actionable insights to navigate where organic adds value, where…
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Balancing snacking needs across generations
As family dynamics evolve in the U.S., so do the challenges of satisfying everyone's snack cravings: from kids to adults to grandparents. The modern…
Learn moreThe Case for Cultural Demand Forecasting
How do you approach innovation and design ideation in a way that doesn’t merely respond to trends, but drives category leadership and propels revenue…
Learn moreInnovative adventures: Trusting the ideation process
Innovation projects can be both invigorating and daunting. Effective ideation helps you get from point A to point B…with purposeful stops and detours…
Learn moreRaising the bar(n): Organic standards and animal welfare
For years, consumers’ definition of “organic” has not completely aligned with USDA Organic certification standards. Animal welfare is…
Learn morePreview: 2025 syndicated report lineup
Anticipating which trends will dominate the food and beverage industry in the coming years is crucial to staying relevant. However, it’s equally…
Learn moreInside key findings from “Future of Snacking 2024”
“Future of Snacking 2024: Balancing Intent with Indulgence” examines the ever-shapeshifting snacking occasion. This free, 20-minute webinar shares…
Learn moreUnderstanding organic needs
The future of the organic industry is still unfolding, and many food and beverage businesses are eager to know what will matter to consumers in this new…
Learn moreThe art and science of “quick qual”
Ethnographic research is part of our DNA at Hartman Group, so naturally, we have a soft spot for projects that warrant robust qualitative work. However, we…
Learn moreIndustry news: All aboard the spicy snack train
Flavor preferences are heating up, and brands are leaning in. PepsiCo recently made headlines for establishing Flamin’ Hot as a distinct brand within…
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