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Eating & Drinking Occasions Landscape: Spontaneous vs. Planned Occasions
Spontaneous occasions account for 53% of all adult occasions, amounting to 192 billion mouths annually. While these occasions tend to be motivated by hunger, planned…
The New Beauty
44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…
Key insights from “Health Benefits 2024”
For over 20 years, Hartman Group’s Health & Wellness syndicated series has tracked the evolution of American health and wellness culture: translating…
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Interest vs. Understanding
Consumers want companies to make business decisions with the environment and social impacts in mind. However, their familiarity with corporate ESG efforts…
Learn moreFresh…for free? Inside Gen Z’s food ideals
Modern food culture has instilled several core values in Gen Z, including the importance of fresh, less processed foods and beverages. These young consumers…
Learn moreSustainability nomenclature gets nuanced
Diverse life experiences lead consumers to approach sustainability through a personal lens. They’re also using more words to describe “sustainability,”…
Learn moreCross-category hydration
56% of all beverage occasions feature hydration as a core need state, whether consumers are seeking to quench their thirst, rehydrate, or both. So which…
Learn moreGuilty pleasures: The balance between indulgence and wellness
The summer months bring many opportunities to treat ourselves: backyard cookouts; frozen novelties; celebrations with friends. For many consumers, a healthy…
Learn moreCollaborating on your complex questions
We know the drill: you’ve got a pressing question that needs answering, and you’re on the hunt for just the right insights to confidently inform…
Learn moreCelebrating responsibly…healthily…and tastily
One of our most jam-packed and nuanced studies to date, it offers a deep dive into consumer perceptions around 12 different beverage categories, the complex…
Learn morePast plastic: what constitutes sustainable packaging?
We know consumers want less plastic and non-recyclable packaging, but how do they feel about alternative options? Do they prefer glass? TetraPak? Compostable…
Learn morePouring a cup of competition
Consumers expect more from their beverages than ever before: in 2018, 62% said that beverages play a very important role in their overall health and wellness.…
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