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The Logic of Food Shopping
This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Latest content
Path to Purchase: The Role of Brand in Guiding Shoppers’ Choices. Report Highlights.
Presented by Laurie Demeritt, CEO, The Hartman Group
Learn moreWhat’s Next in Cooking and Meals?
Even though it’s likely a little hazy, we can all probably remember the big shifts that occurred in meal planning and cooking at the start of the pandemic:…
Learn moreChanging Role of Meals in America
Recent decades have seen a gradual erosion of American mealtime rituals. The Hartman Group’s Transformation of the American Meal report in 2017 found…
Learn morePrice Shocks for Food Culture: Is It Enough to Spur Brand Switching?
For consumers and businesses alike, headlines on rising food and beverage prices continue to underscore supply chain issues for food and beverage producers…
Learn moreAt the Dining Table 2021: American Meals and Cooking
“At the Dining Table 2021: American Meals and Cooking” takes stock of where two years of a national pandemic have left U.S. consumers amidst influences…
Learn moreMyths & Realities Behind the Plant-based Trend
Consumer interest in plant-focused products and diets is high—whether it’s for one meal, one month, or frames a long-term approach to eating. Not just…
Learn moreA Worldview on Sustainability: Findings From Hartman’s Health & Wellness Across the Globe Report
Consumers across the globe tend to be most optimistic about the future of their families and most pessimistic about the future of the planet. This relatively…
Learn moreHealthy Living Today and Weight Management: Consumers have a widespread desire to change body weight
As part of pandemic changes and due largely to a more sedentary shift to life at home, weight management continues to be a significant concern in the U.S.…
Learn moreWe Really Should Talk. Your Consumers Are Telling Us Things You’ll Want to Know About Opportunities for Your Brands.
Consumers, however, are not innovators. They look to food and beverage companies to lead in innovation. They look to you to come up with the new products…
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