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Behind-the-scenes of “Health & Wellness 2025”
Vitality and longevity have emerged as twin objectives in today’s wellness culture. As average lifespans increase and wellness ideals evolve, the focus…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Value in an Environment of Uncertainty
While the staggering inflation of 2021-2022 has slowed, food prices remain high. The impacts of global trade tariffs are looming. And feelings of uncertainty…
Latest content
Redefining Normal: Three Takeaways from Hartman’s Spring 2021 Eating Occasions Special Report
It’s been quite an unsettling and uncertain time, with COVID-19 impacting eating and drinking behaviors in dramatic ways. In spring 2020, the beginning…
Learn moreRedefining Normal: Spring 2021 Eating Occasions
This special report explores the context, needs and behaviors associated with eating and drinking occasions. It was researched and prepared by Hartman’s…
Learn moreHartman Group’s Syndicated Reports: Consumers, Culture, Categories, Trends and Inspiration
This week we feature our first three syndicated reports for 2021: Sustainability, Brand Ambition: Food and Beverage Private Brands and Beyond, and Health…
Learn moreUpdating Our Understanding of What It Means to Be a Cultural Brand
What is a cultural brand? We know what “cultural” means. We know what “brand” means. Put the two together, and you have a concept…
Learn moreBrand’s BIG Role Shift
Data and insights from The Hartman Group’s Brand Ambition: Food and Beverage Private Brands & Beyondreport. Consumers no longer rely solely on…
Learn moreNew Frontiers of Premium Dairy — From Local to Grass-Fed and Organic
We Learn How Five Acre Farms and Maple Hill Creamery Are Hard at Work Crafting Premium Dairy ProductsOver the past several years, the dairy aisle has been…
Learn moreHealthy Living Today: Mental Health
Americans’ approach to health and wellness in 2021 reflects both longer-term trends and pandemic priorities. Notably, the desire for a balance between…
Learn moreFor Your Brand’s Consideration. What Motivates Today’s Shoppers to Try and Buy Food and Beverage Products?
Hartman Group report examines how trends in the American cultural landscape have affected the role brands play in consumers’ food lives and provides…
Learn moreHow Consumers Approach and Think About SNACKING Today
Snacking is a dynamic consumer behavior, with an array of approaches, dayparts, needs, attitudes, and words associated with the practice today. The Hartman…
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