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The Logic of Food Shopping
This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Latest content
Three Big Findings from Our Health & Wellness: Reimagining Well-being Amid COVID-19 Report
It took a pandemic to upend life as we know it, prompting Americans to rethink their notions around health & wellness aspirations and behaviors. Our…
Learn moreChanges in How We Snack: Snacking, More So Than Meals, is Highly Vulnerable to Lifestyle Changes
Societal changes, and certainly global pandemics, affect each household differently, pushing their needs in different, sometimes divergent, directions.…
Learn moreThe Joy of Snacking: An Avenue for Discovery of New Flavor Experiences—Particularly Among Younger Consumers
If you’re looking to boost snack sales, then among a broad range of snack selection criteria, great taste represents a key baseline requirement.…
Learn moreFall 2021: Hope and Anxiety as Americans Return to School and the Office
The FMI-Hartman Group U.S. Grocery Shopper Trends Tracker: Back to School/Back to Office report reveals that as of early August 2021, parents expect a…
Learn moreBeyond Price: Private Brands Up the Ante to Drive Differentiation and Retailer Trust
In this past pandemic-challenged year and a half, we have witnessed the extraordinary empowerment of consumers in demanding brands—both name and…
Learn moreThe Future of Brands: The Role That Private and Name Brands Can Play Is Up in the Air Now
Consumers are relying less on brands to guide their choices, and brands are searching for ways to build loyalty among increasingly discerning and fragmented…
Learn moreTrends Spotlight: Breaking Down the Sober Curious Movement in Alcohol Beverage Consumption
Prior to the pandemic, one of the biggest trends in the beverage landscape was a change in how consumers—particularly younger consumers—approach…
Learn moreTrends Spotlight: Sober Curious
This special report examines the evolving low/no-alcohol trend in consumer culture and the food and beverage market. It was researched and prepared by…
Learn moreBy the Numbers: A Sample of What’s Inside The Hartman Group’s Redefining Normal Eating Occasions Report
In spring 2020, the beginning of the pandemic saw heavy impacts on American eating habits, including the occasion context, sourcing, and preparation. Mitigation…
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