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Claims & Cues 2026: Navigating Category Attributes
In a crowded signal environment, claims, ingredients and packaging cues still guide choice—but they also face rising scrutiny. Claims & Cues: Navigating…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
At the Dining Table: American Meals and Cooking Report Highlights
Presented by: Laurie Demeritt, The Hartman Group’s CEO
Learn moreAmerican Meals and Cooking Today: Cooks, Eaters and Denizens
Our new report, At the Dining Table: American Meals and Cooking, profiles three highly food-engaged groups of consumers and reveals opportunities for brands It…
Learn moreRegenerative Agriculture: What’s Next for the Organic and Natural Food and Beverage Market?
Consumer awareness of the sustainability challenges of modern agriculture is spreading, spurring them to consider alternatives. Regenerative agriculture…
Learn moreAuthorities on consumers. Students of culture. Passionate about food.
The Hartman Group has spent over 30 years exploring how consumers eat, live, shop and use brands, products and services within the contexts of real life.…
Learn more$56 Billion and Growing: New Hartman Group Organic & Natural Study Examines Where The Organic & Natural Food and Beverage Market is Headed Next
The Organic Trade Association (OTA) estimated total organic food and beverage sales of $56 billion in 2020, with a growth rate of over 12%. Per OTA, organic…
Learn more2021 Food Culture Year in Review: Five Key Insights That Influenced Food Culture
Looking back on yet another year of dynamic change and disruption in the food and beverage industry, here’s a look at five big insights from our…
Learn moreSustainability Today: Upcycled Foods and Beverages
The Hartman Group’s Sustainability 2021: Environment and Society in Focus report finds that Upcycling appeals to consumers as a smart and inventive…
Learn moreFood in Focus: Where Do American Meals and Cooking Stand Today? What About the Future?
If you’re immersed in the culture and business of food (as we are!), our collective psyche these past two years has been dominated by how COVID-19 impacted…
Learn moreSustainability Today: Single-Use Plastic Waste
The Hartman Group’s Sustainability 2021: Environment and Society in Focus report finds that single-use plastic waste is a major concern for consumers…
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