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The Logic of Food Shopping
This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
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A Global, Consumer-Centric View of Health & Wellness Reveals Aspects Unique to Individual Countries—But Also Similarities
Despite cultural differences around the world, consumers display many similarities in approaches and attitudes to Health & Wellness, particularly during…
Learn moreDemocratization of Health & Wellness? Consumers Look to Brands and Retailers for Help
From Cost to Retail Access, Low Socioeconomic Consumers Need Help to Create a More Inclusive and Democratized Health & Wellness Landscape.Much has…
Learn moreConsumer Definition of Health & Wellness: A Global Perspective
What does health & wellness mean to consumers around the world? Our infographic depicts that “feeling good about oneself” ranks among the…
Learn moreRedefining Normal: Three Takeaways from Hartman’s Spring 2021 Eating Occasions Special Report
It’s been quite an unsettling and uncertain time, with COVID-19 impacting eating and drinking behaviors in dramatic ways.In spring 2020, the beginning…
Learn moreRedefining Normal: Spring 2021 Eating Occasions
This special report explores the context, needs and behaviors associated with eating and drinking occasions. It was researched and prepared by Hartman’s…
Learn moreHartman Group’s Syndicated Reports: Consumers, Culture, Categories, Trends and Inspiration
This week we feature our first three syndicated reports for 2021: Sustainability, Brand Ambition: Food and Beverage Private Brands and Beyond, and Health…
Learn moreUpdating Our Understanding of What It Means to Be a Cultural Brand
What is a cultural brand?We know what “cultural” means. We know what “brand” means. Put the two together, and you have a concept that, we believe, is…
Learn moreBrand’s BIG Role Shift
Data and insights from The Hartman Group’s Brand Ambition: Food and Beverage Private Brands & Beyondreport. Consumers no longer rely solely on…
Learn moreNew Frontiers of Premium Dairy — From Local to Grass-Fed and Organic
We Learn How Five Acre Farms and Maple Hill Creamery Are Hard at Work Crafting Premium Dairy ProductsOver the past several years, the dairy aisle has been…
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