Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Food and Technology 2026: The Digital Food Culture Gap
Digital food culture is accelerating—and so are the tensions shaping consumer trust, aspiration and action. “Food and Technology 2026” delivers a…
Gather around: Inside the growth potential of social eating occasions
Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…
Latest content
Myths & Realities Behind the Plant-based Trend
Consumer interest in plant-focused products and diets is high—whether it’s for one meal, one month, or frames a long-term approach to eating. Not just…
Learn moreA Worldview on Sustainability: Findings From Hartman’s Health & Wellness Across the Globe Report
Consumers across the globe tend to be most optimistic about the future of their families and most pessimistic about the future of the planet. This relatively…
Learn moreHealthy Living Today and Weight Management: Consumers have a widespread desire to change body weight
As part of pandemic changes and due largely to a more sedentary shift to life at home, weight management continues to be a significant concern in the U.S.…
Learn moreThree Big Findings from Our Health & Wellness: Reimagining Well-being Amid COVID-19 Report
It took a pandemic to upend life as we know it, prompting Americans to rethink their notions around health & wellness aspirations and behaviors. Our…
Learn moreWe Really Should Talk. Your Consumers Are Telling Us Things You’ll Want to Know About Opportunities for Your Brands.
Consumers, however, are not innovators. They look to food and beverage companies to lead in innovation. They look to you to come up with the new products…
Learn moreChanges in How We Snack: Snacking, More So Than Meals, is Highly Vulnerable to Lifestyle Changes
Societal changes, and certainly global pandemics, affect each household differently, pushing their needs in different, sometimes divergent, directions.…
Learn moreThe Joy of Snacking: An Avenue for Discovery of New Flavor Experiences—Particularly Among Younger Consumers
If you’re looking to boost snack sales, then among a broad range of snack selection criteria, great taste represents a key baseline requirement.…
Learn moreFall 2021: Hope and Anxiety as Americans Return to School and the Office
The FMI-Hartman Group U.S. Grocery Shopper Trends Tracker: Back to School/Back to Office report reveals that as of early August 2021, parents expect a…
Learn moreBeyond Price: Private Brands Up the Ante to Drive Differentiation and Retailer Trust
In this past pandemic-challenged year and a half, we have witnessed the extraordinary empowerment of consumers in demanding brands—both name and…
Learn more