Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Future of Supplements: Thoughts on a Changing Landscape
Since the advent of the first commercially available vitamin tablets in the 1930s, the supplements and nutraceuticals space has undergone some of CPG’s…
Key insights from “Beyond Organic 2024”
"Beyond Organic 2024: Expanding Distinctions in Food & Beverage" examines consumer desires for new quality standards beyond the USDA Organic certification:…
Beyond Organic 2024: Expanding Distinctions in Food & Beverage
“Beyond Organic: Expanding Distinctions in Food & Beverage” equips readers with actionable insights to navigate where organic adds value, where…
Latest content
Quotable: Insights From the Voices of Experience
Over the years, we’ve had the privilege of interviewing visionary founders, CEOs, culinary experts, entrepreneurs and cultural influencers from across…
Learn moreCOVID-19’s Continued Impact on Eating: Seven Takeaways from New Report
The Hartman Group’s COVID-19’s Continued Impact on Eating report picks up where an earlier analysis left off and highlights how eating and drinking…
Learn moreUnderstanding COVID-19’s Continued Impact on Eating Behaviors and Occasions
The Hartman Group’s COVID-19’s Continued Impact on Eating report picks up where an earlier report left off and highlights how eating and drinking…
Learn moreCOVID-19: Top Adjustments Made to How We Shop for Food
84% of U.S. adult shoppers say they’ve adjusted how they shop for food due to COVID-19: our Food Sourcing in America July/August 2020 report finds that…
Learn moreCOVID-19’s Continued Impact on Eating – Fall 2020
As we first reported in COVID-19’s Impact on Eating in spring 2020, the basic rhythms of meals and snacks were virtually unaffected across dayparts (i.e., Americans…
Learn moreCOVID-19’s Impacts on Food Shopping: How We “Source” Today
In years past, Hartman Group reports on consumer grocery shopping behavior (for example, Food Shopping in America 2017) nearly always had the word "shopping"…
Learn moreCelebrating Thanksgiving During COVID-19: Highlights From Most Recent FMI U.S. Grocery Shopper Trends COVID-19 Tracker Report
Thanksgiving will be a little different this year: As found in FMI’s ninth U.S. Grocery Shopper Trends COVID-19 Tracker (research conducted by The Hartman…
Learn moreWhere Is Snacking Culture Headed During a Pandemic?
How Americans eat is a fascinating topic and highly reflective of a changing food culture, one key part of which has been our changing views and behaviors…
Learn moreGen Z Adults: Normal Aspirations, Extraordinary Context
Young adults have long loved to eat out in restaurants – and Gen Z today are returning to this normal. Compared to spring 2020 (the early days of the…
Learn more