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Eating & Drinking Occasions Landscape: Spontaneous vs. Planned Occasions
Spontaneous occasions account for 53% of all adult occasions, amounting to 192 billion mouths annually. While these occasions tend to be motivated by hunger, planned…
The New Beauty
44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…
Key insights from “Health Benefits 2024”
For over 20 years, Hartman Group’s Health & Wellness syndicated series has tracked the evolution of American health and wellness culture: translating…
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Strategic consulting: On demand
Spontaneous requests can be stressful. Even a simple question can spawn a host of other questions: When do you need an answer? Do you have the right internal…
Learn moreEnergy, evolved: How CPG brands can grow with consumers’ health aspirations
Health claims are a dime a dozen these days. From sleep support to insulin regulation, consumers are navigating a dizzying marketplace of products and…
Learn moreEating & Drinking Occasions Landscape: Alone vs. Social Occasions
Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, these data-focused dashboards analyze nearly 15,000 U.S. adult…
Learn moreDining dynamics: Alone vs. social eating occasion insights
The share of alone eating and drinking occasions has increased in recent years, and just under half of all occasions take place alone. However, social…
Learn moreSneak peek: Qualitative perceptions and priorities within organic
Organic’s mainstream appeal was born from a desire for safer, healthier products. While the USDA Organic certification is most closely associated…
Learn moreThe cultural imperatives of quality and value: Insights from FMI – The Food Industry Association and Hartman Group
Grocery shopping is rarely just about filling the refrigerator and pantry: it’s also about supporting a broader set of principles and beliefs. Our…
Learn moreHealth benefits: Seeking energy, immunity and beyond
Our new report, Health Benefits 2024, will build on over 20 years of health and wellness insights to provide a fresh perspective on consumer attitudes, priorities…
Learn moreBalancing snacking needs across generations
As family dynamics evolve in the U.S., so do the challenges of satisfying everyone's snack cravings: from kids to adults to grandparents. The modern…
Learn moreThe Case for Cultural Demand Forecasting
How do you approach innovation and design ideation in a way that doesn’t merely respond to trends, but drives category leadership and propels revenue…
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