Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Meals 2026: Occasions, Needs and Constraints
Traditional meal structures are giving way to a complex balancing act between time, cost and competing needs. Meals 2026 will provide a systematic view…
The Practical Future of Food Tech
In recent years, the digital food landscape has focused largely on novelty and inspiration: helping consumers discover new products, recipes and trends.…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
Gather around: Inside the growth potential of social eating occasions
Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…
Learn moreInsights and Trends for Shaping Tomorrow’s Food & Beverage Landscape (And how our quarterly reports help you stay ahead)
Every quarter, our syndicated research series dives deep into the fast-evolving world of food and beverage—tracking the values, motivations, and behaviors…
Learn moreBehind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
Learn moreThe Consumers of Tomorrow: Gen Z’s Social, Sustainable Approach to Food
The food and beverage landscape is evolving quickly, and the next generation of consumers is already reshaping how we eat. Gen Z—those born roughly between…
Learn moreIdeas in Food 2026
Ideas in Food 2026 unpacks 22 emerging trends that have the potential to develop into established trends over the next 3-5 years. These nascent ideas have…
Learn moreProtein, America’s hero nutrient, is evolving to be more about quality and less about quantity
Wondering about the future of protein or perhaps pondering the wisdom of mashups? Ideas in Food 2026 makes sense of emerging indicators of trends by explaining…
Learn moreTexas sued for banning cultivated meat
The adoption of cultivated meat in US food culture has hit another snag. On September 1, 2025, a new Texas state law went into effect banning the sale…
Learn moreSustainability 2025: Do Consumers Care?
As sustainability evolves from a buzzword into a cultural expectation of care, this report explores what consumers truly value, why these priorities matter…
Learn moreDo consumers still care about sustainability?
Sustainability 2025: Do consumers care? contains data and insights that shed light on consumers’ societal concerns, personal priorities, key sustainability…
Learn more