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The Logic of Food Shopping
This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
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Premiumization and Everyday Value(s) 2025: Prioritization of Personal Relevance
Gone are the days when premium was solely associated with high prices and exclusivity. “Premiumization & Everyday Value(s) 2025” explores contemporary…
Learn moreTrends are changing, but these key themes aren’t
Taking a break from your last-minute holiday shopping to read yet another trend report? Are you struggling to see the forest through the trees? Rather…
Learn moreModel behavior: who influences health & wellness trends?
All consumers participate in health and wellness to some degree, but their specific attitudes and behaviors can vary widely. By segmenting consumers based…
Learn moreThe comparison game: Redefining premium products
How would you define “premium” frozen pizza? Is it the toppings? The packaging? Is it from a local or regional chain? Now, if you asked your neighbor…
Learn moreEnergy, immunity and the interconnected path to wellness
This time of year, it’s easy to lose sight of self-care amidst the holiday chaos. Between the long to-do lists, shortened daylight hours, and inevitable…
Learn moreElevating everyday
Premium used to carry notions of “fancy” and “foodie” — it was exclusive. And while Americans still turn to premium foods and beverages for special…
Learn moreEating & Drinking Occasions Landscape: Spontaneous vs. Planned Occasions
Spontaneous occasions account for 53% of all adult occasions, amounting to 192 billion mouths annually. While these occasions tend to be motivated by hunger, planned…
Learn moreSpontaneous vs. planned occasion insights
Picture this: you’re unpacking from your weekly grocery shop, making sure you didn’t miss anything — especially for your dinner party on Friday.…
Learn moreThe New Beauty
44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…
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