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Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Inside 2024 eating & drinking occasions
This insightful webinar will share highlights from Hartman Group’s recently released report, “Eating & Drinking Occasions Landscape 2024: Underlying…
Value in an Environment of Uncertainty
While the staggering inflation of 2021-2022 has slowed, food prices remain high. The impacts of global trade tariffs are looming. And feelings of uncertainty…
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Interest vs. Understanding
Consumers want companies to make business decisions with the environment and social impacts in mind. However, their familiarity with corporate ESG efforts…
Learn moreFresh…for free? Inside Gen Z’s food ideals
Modern food culture has instilled several core values in Gen Z, including the importance of fresh, less processed foods and beverages. These young consumers…
Learn moreSustainability nomenclature gets nuanced
Diverse life experiences lead consumers to approach sustainability through a personal lens. They’re also using more words to describe “sustainability,”…
Learn moreCross-category hydration
56% of all beverage occasions feature hydration as a core need state, whether consumers are seeking to quench their thirst, rehydrate, or both. So which…
Learn moreGuilty pleasures: The balance between indulgence and wellness
The summer months bring many opportunities to treat ourselves: backyard cookouts; frozen novelties; celebrations with friends. For many consumers, a healthy…
Learn moreCollaborating on your complex questions
We know the drill: you’ve got a pressing question that needs answering, and you’re on the hunt for just the right insights to confidently inform…
Learn moreCelebrating responsibly…healthily…and tastily
One of our most jam-packed and nuanced studies to date, it offers a deep dive into consumer perceptions around 12 different beverage categories, the complex…
Learn morePast plastic: what constitutes sustainable packaging?
We know consumers want less plastic and non-recyclable packaging, but how do they feel about alternative options? Do they prefer glass? TetraPak? Compostable…
Learn morePouring a cup of competition
Consumers expect more from their beverages than ever before: in 2018, 62% said that beverages play a very important role in their overall health and wellness.…
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