Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Food and Technology 2026: The Digital Food Culture Gap
Digital food culture is accelerating—and so are the tensions shaping consumer trust, aspiration and action. “Food and Technology 2026” delivers a…
Gather around: Inside the growth potential of social eating occasions
Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…
Behind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
Latest content
COVID-19’s Impact on Eating Occasions by Daypart
While consumer participation in meal and snack occasions follows an established pattern, the basic rhythm of eating and drinking occasions across the day…
Learn moreConsumers and Convenience: Reevaluating Existing Concerns and New Trade-offs Due to COVID-19
Convenience is a key consideration for consumers when it comes to food and beverage choices, but what does convenience look like when a global pandemic…
Learn moreConsumers’ Fluctuating Relationship With Price
32% of consumers report looking for items on sale / using coupons more often as a result of the COVID-19 situation.Source: The Hartman Group’s Value…
Learn moreBeyond the Pandemic: Future Food Shopping Expectations
With all the changes to food shopping, the key question is of course what the future will look like: which changes will stick when concerns over the pandemic…
Learn moreA Silver Lining for Parents and Kids: Quarantined and Bonding in the Kitchen
A Cultural Tale of Scallion Cutters, Blow Torches and Tortilla Presses: Exhausted Parents and Kids Discover Cooking, the Kitchen and New Culinary ToolsAre…
Learn moreSustainability Is a Key Consumer Driver of Organic
Growing concerns around sustainability signal a desire to return to the community and ecologically oriented roots of the organic movement. With sustainability…
Learn moreRevisiting the Diversity of American Foodways
The history of race in America is fraught with injustice. In this environment, it is critical to approach diversity with an abundance of both caution and…
Learn moreSUSTAINABILITY AS A BUSINESS IMPERATIVE
In an era of unease and uncertainty, Corporate Social Responsibility (CSR) is more important now than ever before. Although some aspects of sustainability…
Learn more