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Gen X as Influencer: The Untapped Potential of a Forgotten Generation
Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…
Brand Landscape 2026: Trust and Value
Private brands have spent years closing the gap with national brands, reshaping both the competitive landscape and consumer expectations. "Brand Landscape…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
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Healthy Living Today: Mental Health
Americans’ approach to health and wellness in 2021 reflects both longer-term trends and pandemic priorities. Notably, the desire for a balance between…
Learn moreFor Your Brand’s Consideration. What Motivates Today’s Shoppers to Try and Buy Food and Beverage Products?
Hartman Group report examines how trends in the American cultural landscape have affected the role brands play in consumers’ food lives and provides…
Learn moreHow Consumers Approach and Think About SNACKING Today
Snacking is a dynamic consumer behavior, with an array of approaches, dayparts, needs, attitudes, and words associated with the practice today. The Hartman…
Learn moreInsights Inspiring Thinking Big—and Boldly
Did you know that here at The Hartman Group we have a team dedicated to translating consumer behavior and food culture into strategic growth opportunities…
Learn moreA Day in the Life: Snacking Culture in America
This infographic provides a representative look at consumer approaches to snacks and meals throughout the day. Consumer participation in meal and snack…
Learn moreSustainability Next: Purchasing, Consumption, Values … Action?
From the Effects of Consumption to Global Warming and Social Justice: What’s Next in Sustainability? We all know how COVID-19 changed the public’s…
Learn morePlant-Based Eating Trends: Label Scrutiny
Eating approaches — a key modality for addressing and avoiding health issues—have evolved in some ways and remained remarkably constant in…
Learn moreHealth & Wellness 2021: COVID-19’s Impact on Consumer Sentiment
Undoubtedly, we have been living through and experiencing a very interesting time, not just in American history but in our shared personal and professional…
Learn moreFMI’s U.S. Grocery Shopper 2021 Trends Report Key Finding No. 4
Key finding no. 4: Taken together these shifts portend a persistent elevation of retail spending, and ongoing opportunities to serve food shoppers through… For…
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