Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Food and Technology 2026: The Digital Food Culture Gap
Digital food culture is accelerating—and so are the tensions shaping consumer trust, aspiration and action. “Food and Technology 2026” delivers a…
Gather around: Inside the growth potential of social eating occasions
Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…
Latest content
Snacking Can Be Fraught With Tension
With an array of motivations and needs, consumers inevitably are faced with tensions in their snacking as they weigh nutritional goals, specific health…
Learn moreDestination Wellness: New Challenges and Opportunities Await Food Retailers in 2021
With fully stocked shelves, safer shopping environments, and vaccines, will the goodwill and trust grocers earned in 2020 continue throughout 2021?By now, it’s…
Learn moreBrand Ambition: Food and Beverage Private Brands & Beyond
“Brand Ambition: Food and Beverage Private Brands & Beyond” report examines how trends in the American cultural landscape have affected the role…
Learn moreCOVID-19’s Impact on Eating Occasions by Daypart
While consumer participation in meal and snack occasions follows an established pattern, the basic rhythm of eating and drinking occasions across the day…
Learn moreConsumers and Convenience: Reevaluating Existing Concerns and New Trade-offs Due to COVID-19
Convenience is a key consideration for consumers when it comes to food and beverage choices, but what does convenience look like when a global pandemic…
Learn moreConsumers’ Fluctuating Relationship With Price
32% of consumers report looking for items on sale / using coupons more often as a result of the COVID-19 situation.Source: The Hartman Group’s Value…
Learn moreBeyond the Pandemic: Future Food Shopping Expectations
With all the changes to food shopping, the key question is of course what the future will look like: which changes will stick when concerns over the pandemic…
Learn moreA Silver Lining for Parents and Kids: Quarantined and Bonding in the Kitchen
A Cultural Tale of Scallion Cutters, Blow Torches and Tortilla Presses: Exhausted Parents and Kids Discover Cooking, the Kitchen and New Culinary ToolsAre…
Learn more