Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Claims & Cues 2026: Navigating Category Attributes
In a crowded signal environment, claims, ingredients and packaging cues still guide choice—but they also face rising scrutiny. Claims & Cues: Navigating…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
A Silver Lining for Parents and Kids: Quarantined and Bonding in the Kitchen
A Cultural Tale of Scallion Cutters, Blow Torches and Tortilla Presses: Exhausted Parents and Kids Discover Cooking, the Kitchen and New Culinary ToolsAre…
Learn moreSustainability Is a Key Consumer Driver of Organic
Growing concerns around sustainability signal a desire to return to the community and ecologically oriented roots of the organic movement. With sustainability…
Learn moreRevisiting the Diversity of American Foodways
The history of race in America is fraught with injustice. In this environment, it is critical to approach diversity with an abundance of both caution and…
Learn moreSUSTAINABILITY AS A BUSINESS IMPERATIVE
In an era of unease and uncertainty, Corporate Social Responsibility (CSR) is more important now than ever before. Although some aspects of sustainability…
Learn moreSnacking on Leftovers: A Hidden Opportunity for Restaurants to Recover Some Revenue During the Pandemic?
It seems like a distant memory when restaurants were in an intense competition for share of households’ food dollars with other restaurants, grocery…
Learn morePlant-based Products: No Longer a Niche Lifestyle Choice
With animal protein supply chains under siege during the pandemic, consumers are turning to plant-based alternatives, much as they were prior to current…
Learn moreUpcycled Food Products: Sustainable Solutions for Food Waste for Consumers and Companies Alike
Food waste, and a related topic, upcycled CPG products made from formerly discarded food ingredients, are both trending news in the midst of a pandemic…
Learn moreConsumers are Taking Control of Their Health Through Various Immunity-Supporting Behaviors
COVID-19 has had a disruptive impact on individuals in terms of heightening stress and anxiety, which has in turn triggered deeper examinations of personal…
Learn moreForaging for Food During COVID-19: Three Key Findings From Our Report
As the pandemic continues to impact consumers’ lives and alter behaviors, you can count on The Hartman Group to help you navigate and make sense of the…
Learn more