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Behind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
Ideas in Food 2026
Ideas in Food 2026 unpacks 22 emerging trends that have the potential to develop into established trends over the next 3-5 years. These nascent ideas have…
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Latest content
How We Shop: Safety Is a Top Priority
The need for safety and security is the fundamental driver of consumer decisions when it comes to food shopping today. Consumers take on the responsibility…
Learn moreAfter the Pandemic: Consumers Look Ahead on Wellness and Shopping
As 2020 draws to a close, looking back we note how COVID-19’s disruptive impacts on communities, households and individuals have triggered deeper examination…
Learn moreWearing Masks, Shopping Local, Minimizing Risk: The In-Person Grocery Shopping Journey
The COVID-19 pandemic has introduced unprecedented disruptions to how consumers procure food, including disturbances to the supply chain, changes to how…
Learn moreCOVID-19’s Continued Impact on Eating – December 2020
Today, COVID-19 continues to play a role in how Americans eat, yet there is a strong desire to achieve normalcy. The occasion context, including where…
Learn moreOrganic Today: Meaningful, Yes, But Consumers Want Something More
The Hartman Group’s Organic & Beyond 2020 report finds that as consumers become more knowledgeable about organic, it doesn’t symbolize everything…
Learn moreReplaying Hartman’s Signature Express Webinars of 2020
At The Hartman Group, we like to end the year on an insightful note. This year, once again, we produced several short-form webinars that you can replay…
Learn moreWhat’s Functional Today? Cognitive Health
Today, we are witnessing the emergence of a universe of cognitive benefits that span life stages with corresponding interest among consumers. Traditionally, they…
Learn moreFrom the Holidays to Convenience, Value and the Future of Food: A Compendium of Strategic Insights Into Changing Food Culture
From fundamental (and changing) notions of convenience to how consumers view value today, pandemic disruption has changed consumers and food culture itself:…
Learn moreExercise as a Remedy for Health Conditions
Consumers are more aware than ever of the overlapping nature of physical and mental health and wellness. This is especially noticeable in how consumers…
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