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Claims and Cues 2026: Category Attribute Playbook
Claims and Cues 2026: Category Attribute Playbook will crack the code on what drives purchase today across 20+ categories. Discover how cultural change, on-pack…
Gather around: Inside the growth potential of social eating occasions
Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…
Behind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
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Motivations for Using Functional Foods and Beverages
Over half the U.S. population uses functional foods or beverages—and most non-users profess to be open to these products. There are multiple motivations…
Learn moreThe Rise of Private Label During COVID-19
There’s little doubt that the now infamous food and nonfood shortages of the first wave of the pandemic in March 2020 helped push consumers toward private…
Learn moreHow We Shop: Safety Is a Top Priority
The need for safety and security is the fundamental driver of consumer decisions when it comes to food shopping today. Consumers take on the responsibility…
Learn moreAfter the Pandemic: Consumers Look Ahead on Wellness and Shopping
As 2020 draws to a close, looking back we note how COVID-19’s disruptive impacts on communities, households and individuals have triggered deeper examination…
Learn moreWearing Masks, Shopping Local, Minimizing Risk: The In-Person Grocery Shopping Journey
The COVID-19 pandemic has introduced unprecedented disruptions to how consumers procure food, including disturbances to the supply chain, changes to how…
Learn moreCOVID-19’s Continued Impact on Eating – December 2020
Today, COVID-19 continues to play a role in how Americans eat, yet there is a strong desire to achieve normalcy. The occasion context, including where…
Learn moreOrganic Today: Meaningful, Yes, But Consumers Want Something More
The Hartman Group’s Organic & Beyond 2020 report finds that as consumers become more knowledgeable about organic, it doesn’t symbolize everything…
Learn moreReplaying Hartman’s Signature Express Webinars of 2020
At The Hartman Group, we like to end the year on an insightful note. This year, once again, we produced several short-form webinars that you can replay…
Learn moreWhat’s Functional Today? Cognitive Health
Today, we are witnessing the emergence of a universe of cognitive benefits that span life stages with corresponding interest among consumers. Traditionally, they…
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