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The Logic of Food Shopping
This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
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Gen Z Adults: Normal Aspirations, Extraordinary Context
Young adults have long loved to eat out in restaurants – and Gen Z today are returning to this normal. Compared to spring 2020 (the early days of the…
Learn moreHappy Holidays? Consumer Optimism and Realism Collide in the Era of COVID-19
What are consumers thinking when it comes to celebrating the holidays during the pandemic? Consumers often approach the holidays with mixed emotions, and…
Learn moreConsumers Baking Up a Storm: Our Conversation With Karen Colberg, Co-CEO of King Arthur Baking
Not long ago, at the height of COVID-19’s impact, consumers were sheltering in place at home, and while we were busy tracking visible changes in…
Learn moreThe Big Shift to Cooking
Forced to shelter in place by COVID-19, Americans are spending significantly more time at home – and in their kitchens – than usual.When asked in April…
Learn moreHealth & Wellness: Reimagining Well-being Amid COVID-19
“Health & Wellness 2021: Reimagining Well-being Amid COVID-19” updates Hartman’s perspective on the American health and wellness landscape…
Learn moreNew Modern Convenience: Flexible
While accessibility is still a part of modern convenience, in the context of the pandemic and shifting needs, flexible convenience enables consumers to…
Learn moreTaking Control: Consumers Seek to Boost Resilience and Immunity for Better Health
Along with wide-ranging insights into how consumers approach the topic of functionality in relation to foods, beverages, supplements, and lifestyle, our…
Learn moreEating Occasions Dashboards 2020
Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, “Eating Occasions Dashboards 2020 ” explores American trends…
Learn moreNew Modern Convenience: Engaging
"Quick" is still a part of "modern” convenience, but new ways of engaging with food and eating have become prevalent as consumers become more purpose-driven…
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