Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Snacking 2026: Balancing Purpose and Pleasure
Snacking has evolved into a lifestyle, with American consumers exhibiting diverse and dynamic eating patterns that vary significantly between individuals…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
Eating Occasions in America: How the Pandemic Altered the Way We Eat
Presenter: Shelley Balanko, Ph.D., SVP, The Hartman GroupDownload your free copy of the Eating Occasions White Paper
Learn moreAfter a Full Year Dealing With COVID-19, What Will Health + Wellness Mean in 2021?
If, as Shakespeare wrote, “what’s past is prologue,” then what behaviors and attitudes will we see play out in 2021 as a result…
Learn more48% of All Food and Beverage Occasions are Snacking Occasions
The culture of snacking in the U.S. is constantly evolving - long-term cultural shifts will continue to significantly shape how American consumers snack…
Learn moreAmerica’s Changing Eating Habits During COVID-19
44% of consumers say they are eating healthier during the pandemic (compared to 35% in April/May 2020). How has consumers’ understanding of health shifted…
Learn moreFood Sourcing in America 2020
Food Sourcing in America 2020 Presenter: Laurie Demeritt, CEO, The Hartman Group
Learn moreA “Munch”-Needed Distraction
Hartman Group report reveals that the pandemic has brought an increase in snacking where the primary motivation is simply some form of distraction Bellevue, WA…
Learn moreMotivations for Using Functional Foods and Beverages
Over half the U.S. population uses functional foods or beverages—and most non-users profess to be open to these products. There are multiple motivations…
Learn moreThe Rise of Private Label During COVID-19
There’s little doubt that the now infamous food and nonfood shortages of the first wave of the pandemic in March 2020 helped push consumers toward private…
Learn moreHow We Shop: Safety Is a Top Priority
The need for safety and security is the fundamental driver of consumer decisions when it comes to food shopping today. Consumers take on the responsibility…
Learn more