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Eating & Drinking Occasions Landscape: Spontaneous vs. Planned Occasions
Spontaneous occasions account for 53% of all adult occasions, amounting to 192 billion mouths annually. While these occasions tend to be motivated by hunger, planned…
The New Beauty
44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…
Key insights from “Health Benefits 2024”
For over 20 years, Hartman Group’s Health & Wellness syndicated series has tracked the evolution of American health and wellness culture: translating…
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Generational Trends: Boomers’ Expectations of Food and Beverage
By the dawn of the next decade, one in every five U.S. residents will be retirement age, according to the U.S. Census bureau’s 2017 National Population…
Learn moreThe Meaning of Sustainability: A Brief Timeline of Consumers’ Evolving Understanding of the Term
Almost 80 percent of consumers are familiar with the term “sustainability.” But how do consumers understand sustainability as a cultural value versus…
Learn moreOpportunities in Functional Foods & Beverages and Supplements 2020 in the Age of Coronavirus
Functional foods and beverages continue to entice companies across today’s food and beverage landscape as we find consumers increasingly embracing…
Learn moreOur Commitment to You: Leadership and Consumer Understanding During These Uncertain Times
These are most certainly unprecedented times for all of us and while the message of the day may be to “self-isolate,” we want you to know that…
Learn moreHealthy Living Today: Exercise as a Mental Health Remedy
Consumers view exercise as critical to managing mental health and mood — a major change from the past, when it was mainly about physical health. In previous…
Learn moreMaintaining Cultural Connections Through Cooking at Home or Dining Out
International aisles in retail versus international cuisine at restaurants: the case for sharing Global flavors are a large market opportunity as the…
Learn moreFunctional Food & Beverage and Supplements 2020
“Functional Food & Beverage and Supplements 2020” has its roots in both the long-running Hartman Group tracking studies on Health + Wellness (most…
Learn moreInfluences of Cultural Background on Purchasing Behaviors
Consumers of color believe that their cultural background has a larger influence on their shopping patterns than White consumers do. For White Americans, who…
Learn moreThe State of Sustainability Today: Dramatic Shifts in Consumer Sentiment in the Face of Growing Challenges
Heightened Challenges and Institutional Inaction Fuel Consumers’ Hunger for Progress How perplexing, yet essential, is it for consumers to make…
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