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Eating & Drinking Occasions Landscape: Spontaneous vs. Planned Occasions
Spontaneous occasions account for 53% of all adult occasions, amounting to 192 billion mouths annually. While these occasions tend to be motivated by hunger, planned…
The New Beauty
44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…
Key insights from “Health Benefits 2024”
For over 20 years, Hartman Group’s Health & Wellness syndicated series has tracked the evolution of American health and wellness culture: translating…
Latest content
What Is American Food?
According to The Hartman Group’s Exploring the Diversity of American Foodways report, American food is not one cuisine — it’s an accumulation of…
Learn moreThe Plant-Based Halo: Four Key Motivations and a Word of Caution
In a previous article, How Did We Get to the Term “Plant-Based?”, we discussed how today’s language around “plant-based”…
Learn moreGoing Plant-Based: Pathways to Adoption
Adoption of plant-based alternatives can be a gateway to re-evaluating the tenets of the traditional American diet. While there are patterns in consumers’…
Learn moreGoing Plant-Based: Pathways to Adoption
Adoption of plant-based alternatives can be a gateway to re-evaluating the tenets of the traditional American diet. While there are patterns in consumers’…
Learn moreWhat Low-Income Consumers Want: On Food, Eating and Health & Wellness
Who doesn’t want to eat healthy, delicious food that tastes home-cooked? For consumers with means, it’s an attainable ideal, but low-income…
Learn moreTransparency: Building Credibility, Earning Consumers’ Trust
The majority of consumers — regardless of age or engagement with sustainability — want transparency from companies. Consumers often implicitly differentiate…
Learn moreConsumer Desires for Simpler Ingredients and Clean Labels Will Lead to Greater Scrutiny of Plant-Based Food Products in 2020
As Consumers Get More Involved With Plant-Based Food and Beverage Products, They Will Increasingly Want to Know More About How They’re Made and What’s…
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