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Gen X as Influencer: The Untapped Potential of a Forgotten Generation
Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…
Brand Landscape 2026: Trust and Value
Private brands have spent years closing the gap with national brands, reshaping both the competitive landscape and consumer expectations. "Brand Landscape…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
From pairings to the unexpected: What’s driving flavor innovation
Today’s boundary-pushing food and beverage flavors reflect a dynamic history of cultural exchange, access to global ingredients, advances in food science…
Learn moreNew rules of relevance: How category attributes shape consumer choice
For decades, food and beverage brands have chased the next big claim—heart healthy, fair trade and pasture-raised have all had their time in the sun.…
Learn moreDigital food culture divide
As consumers scroll through endless recipes, hacks and viral products, they still have to answer the most basic question: “What should I actually buy, cook…
Learn moreTurning macro forces into market growth: How a strategic framework transformed an ingredient supplier’s go-to-market approach
Macro forces can often feel too broad or abstract to guide actionable business decisions. Yet when translated through a consumer-centric lens, these same…
Learn moreFreshness and Purity: What Consumers Prioritize in Food & Beverage
Our upcoming research, Claims and cues 2026, will explore the signals and attributes consumers value most at the moment of purchase, equipping brands, retailers…
Learn moreGather around: Inside the growth potential of social eating occasions
Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…
Learn moreInsights and Trends for Shaping Tomorrow’s Food & Beverage Landscape (And how our quarterly reports help you stay ahead)
Every quarter, our syndicated research series dives deep into the fast-evolving world of food and beverage—tracking the values, motivations, and behaviors…
Learn moreBehind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
Learn moreThe Consumers of Tomorrow: Gen Z’s Social, Sustainable Approach to Food
The food and beverage landscape is evolving quickly, and the next generation of consumers is already reshaping how we eat. Gen Z—those born roughly between…
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