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Claims and Cues 2026: Category Attribute Playbook
Claims and Cues 2026: Category Attribute Playbook will crack the code on what drives purchase today across 20+ categories. Discover how cultural change, on-pack…
Gather around: Inside the growth potential of social eating occasions
Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…
Behind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
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Key insights from 2023
2023 is almost in the rear-view mirror — where has the time gone? While some trends might get left behind, there a few insights not to lose sight…
Learn moreAttitude of gratitude: The mental health macro-trend
As we approach Thanksgiving, many are filled with excitement: spending time with loved ones, enjoying delicious meals, and maybe even a chance to relax.…
Learn moreA recipe for Gen Z’s ideal eats
Half of Gen Z consumers say they crave more meals with unique flavors or different cuisines. And while they are more exposed to diverse food and beverage…
Learn moreInterest vs. Understanding
Consumers want companies to make business decisions with the environment and social impacts in mind. However, their familiarity with corporate ESG efforts…
Learn moreFresh…for free? Inside Gen Z’s food ideals
Modern food culture has instilled several core values in Gen Z, including the importance of fresh, less processed foods and beverages. These young consumers…
Learn moreSustainability nomenclature gets nuanced
Diverse life experiences lead consumers to approach sustainability through a personal lens. They’re also using more words to describe “sustainability,”…
Learn moreCross-category hydration
56% of all beverage occasions feature hydration as a core need state, whether consumers are seeking to quench their thirst, rehydrate, or both. So which…
Learn moreGuilty pleasures: The balance between indulgence and wellness
The summer months bring many opportunities to treat ourselves: backyard cookouts; frozen novelties; celebrations with friends. For many consumers, a healthy…
Learn moreCollaborating on your complex questions
We know the drill: you’ve got a pressing question that needs answering, and you’re on the hunt for just the right insights to confidently inform…
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