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Eating & Drinking Occasions Landscape: Spontaneous vs. Planned Occasions
Spontaneous occasions account for 53% of all adult occasions, amounting to 192 billion mouths annually. While these occasions tend to be motivated by hunger, planned…
The New Beauty
44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…
Key insights from “Health Benefits 2024”
For over 20 years, Hartman Group’s Health & Wellness syndicated series has tracked the evolution of American health and wellness culture: translating…
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The intricate web of tomorrow’s trends
Trends do not occur in isolation. Instead, they overlap and intersect with one another at varying points. Over time, these touchpoints help shape how individual…
Learn moreStrategic planning for emerging realities
Creativity cannot be rushed. Strategic decisions should not be rushed. In today’s fast-moving marketplace, however, many business leaders feel like…
Learn moreSnacking on opportunity
Attachment to traditional meal structures has been waning in recent years, with adults averaging 1.9 meals per day in 2023 vs. 2.1 in 2019. While this…
Learn moreWhat’s REALLY trending in 2024 and beyond
What will the future hold? None of us have a crystal ball, but it doesn’t stop researchers and brands alike from tirelessly trying to answer this…
Learn moreWhat’s fueling your food and beverage strategy?
You’ve probably heard the saying: “You can’t build a strong house on a weak foundation.” In our industry, this means you can’t…
Learn more"Taste of Tomorrow 2023: Navigating Food through the Eyes of Gen Z and Alpha" Report Highlights
Understanding the influences that mold Gen Z and Gen Alpha’s worldviews is essential to understanding their food lives. This free webinar shares highlights…
Learn moreCase study: Informed snacking insights
When you need quick answers to strategic questions, there’s no time to waste on RFPs, team introductions and project ramp-up. Through a Hartman…
Learn moreIdeas in Food 2024
Ideas in Food details over a dozen concepts we see developing into trends over the next 3-5 years and explains the cultural context and implications behind…
Learn morePOV: Innovation isn’t about creativity
The mantra “fail fast, fail often” highlights the demand for speedy innovation in today’s food and beverage marketplace. The pressure…
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