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Claims & Cues 2026: Navigating Category Attributes
In a crowded signal environment, claims, ingredients and packaging cues still guide choice—but they also face rising scrutiny. Claims & Cues: Navigating…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
Eating & Drinking Occasions Landscape 2024: Underlying Currents of Change
Understanding differences in how eating behaviors shift across the day and by generational cohorts — as they did in 2024 — is key to finding new opportunities.…
Learn moreDiving back into dinner
Understanding differences in how eating behaviors shift across the day and by generational cohorts — as they did in 2024 — is key to finding new opportunities.…
Learn moreInside “Premiumization and Everyday Value(s) 2025”
This free webinar will provide a sneak peek at key insights from the report, "Premiumization and Everyday Value(s)", which uncovers the consumer perspective…
Learn moreWillpower and wellness
Love them or hate them, ‘tis the season of resolutions. Many of your customers are actively pursuing a new goal or revisiting an old one they didn’t…
Learn moreIdeas in Food 2025: Spotting what’s next in wellness
From the proliferation of GLP-1 medications to persistent scrutiny of UPFs, movements like “Make America Healthy Again” and the growing interest in…
Learn moreShifting perspectives
Over the last decade, consumers’ quality definitions have shifted to focus more on food production (such as minimal processing and sustainable production)…
Learn morePremiumization and Everyday Value(s) 2025: Prioritization of Personal Relevance
Gone are the days when premium was solely associated with high prices and exclusivity. “Premiumization & Everyday Value(s) 2025” explores contemporary…
Learn moreTrends are changing, but these key themes aren’t
Taking a break from your last-minute holiday shopping to read yet another trend report? Are you struggling to see the forest through the trees? Rather…
Learn moreModel behavior: who influences health & wellness trends?
All consumers participate in health and wellness to some degree, but their specific attitudes and behaviors can vary widely. By segmenting consumers based…
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