Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Meals 2026: From Structure to Flexibility
Traditional meal structures are giving way to a complex balancing act between time, cost and competing needs. Meals 2026 provides a systematic view of…
Video highlights from Meals 2026: From Structure to Flexibility
Meals remain central to daily life, but they are no longer fixed events built around traditional formats. Meals 2026: From Structure to Flexibility explores…
Gen X as Influencer: The Untapped Potential of a Forgotten Generation
Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…
Latest content
Inside the Dollar channel-Shopper insights & strategic opportunities
Food Sourcing in America 2025: Fragmentation and Focus highlights how food shoppers build and adapt their shopping skills and resources to their…
Learn moreBehind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
Learn moreQualitative excellence, without the wait
When people think of Hartman Group, they think of rigor. They think of our legendary ethnographies that get to the very soul of consumers’ choices. They…
Learn moreWords Matter: Navigating sustainability messaging
There’s no denying that we’re living in a unique socio-political climate—especially when it comes to the sustainability conversation. Odds are that…
Learn moreDiscover the key trends reshaping food and beverage culture in 2026
While no amount of research can guarantee complete certainty, you can rely on our syndicated reports to provide clarity and confidence as you plan for…
Learn moreFood Sourcing in America 2025: Fragmentation and Focus
Food and beverage sourcing has grown increasingly fragmented, and retailers are battling for their slice of a seemingly shrinking pie. “Food Sourcing…
Learn moreThe state of food shopping in 2025
Marketing smartly to today’s grocery shopper is tricky business, with retailers facing a variety of competing demands: Shoppers seek a reliable…
Learn moreThe Logic of Food Shopping
This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…
Learn more4 wellness trends your brand should focus on in 2026
As planning season ramps up, many food and beverage companies are revisiting their strategic roadmaps with a renewed focus on health and wellness. The…
Learn more