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The Logic of Food Shopping
This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
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Balancing snacking needs across generations
As family dynamics evolve in the U.S., so do the challenges of satisfying everyone's snack cravings: from kids to adults to grandparents. The modern kitchen…
Learn moreThe Case for Cultural Demand Forecasting
How do you approach innovation and design ideation in a way that doesn’t merely respond to trends, but drives category leadership and propels revenue…
Learn moreInnovative adventures: Trusting the ideation process
Innovation projects can be both invigorating and daunting. Effective ideation helps you get from point A to point B…with purposeful stops and detours…
Learn moreRaising the bar(n): Organic standards and animal welfare
For years, consumers’ definition of “organic” has not completely aligned with USDA Organic certification standards. Animal welfare is a particular…
Learn morePreview: 2025 syndicated report lineup
Anticipating which trends will dominate the food and beverage industry in the coming years is crucial to staying relevant. However, it’s equally important…
Learn moreInside key findings from “Future of Snacking 2024”
“Future of Snacking 2024: Balancing Intent with Indulgence” examines the ever-shapeshifting snacking occasion. This free, 20-minute webinar shares…
Learn moreUnderstanding organic needs
The future of the organic industry is still unfolding, and many food and beverage businesses are eager to know what will matter to consumers in this new…
Learn moreThe art and science of “quick qual”
Ethnographic research is part of our DNA at Hartman Group, so naturally, we have a soft spot for projects that warrant robust qualitative work. However, we…
Learn moreIndustry news: All aboard the spicy snack train
Flavor preferences are heating up, and brands are leaning in. PepsiCo recently made headlines for establishing Flamin’ Hot as a distinct brand within…
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