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The Logic of Food Shopping
This webinar reveals what we’ve learned this year from quantitative surveys and qualitative interviews, highlighting the shopper perspective on the most…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
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Ideas in Food 2022: Six Key Trends in Modern Food Culture
What’s on the Horizon in Food in 2022? This special trends report examines six key trends in consumer culture through the lens of leading-edge…
Learn moreClose to the Consumer: Hartman by the Numbers.
Each year, we spend thousands of hours immersed in people’s lives. In 2021: We spent over 850 hours with consumers uncovering how they eat, live, shop…
Learn moreOrganic & Natural 2022: Spotlight on Categories
When it comes to organic food and beverage purchases, consumer purchase criteria and expectations for quality shift depending on the category. Consumers…
Learn moreRegenerative Agriculture: What’s Next for the Organic and Natural Food and Beverage Market?
Consumer awareness of the sustainability challenges of modern agriculture is spreading, spurring them to consider alternatives. Regenerative agriculture…
Learn more$56 Billion and Growing: New Hartman Group Organic & Natural Study Examines Where The Organic & Natural Food and Beverage Market is Headed Next
The Organic Trade Association (OTA) estimated total organic food and beverage sales of $56 billion in 2020, with a growth rate of over 12%. Per OTA, organic…
Learn moreSustainability Today: Upcycled Foods and Beverages
The Hartman Group’s Sustainability 2021: Environment and Society in Focus report finds that Upcycling appeals to consumers as a smart and inventive…
Learn moreSustainability Today: Single-Use Plastic Waste
The Hartman Group’s Sustainability 2021: Environment and Society in Focus report finds that single-use plastic waste is a major concern for consumers…
Learn moreSustainability Today: Carbon Neutral
The Hartman Group’s Sustainability 2021: Environment and Society in Focus report finds that consumers are becoming increasingly savvy about regulation…
Learn moreTop-Tier Considerations When Choosing Which Food and Beverage Products to Buy
The Hartman Group’s Brand Ambition: Food and Beverage Brands & Beyond report finds that consumers consider taste, price and quality as the first-tier…
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