The webinar shares highlights from primary qualitative and quantitative research conducted by Hartman Group and sponsored by Perfect Day and Cargill, which examines consumer perceptions, attitudes and purchase drivers related to science and technology in food, with a specific focus on proteins made with precision fermentation. 

Join to learn about consumer interest in proteins made with precision fermentation, consumers’ willingness to pay more for these products, and generational cohort differences in these attitudes and behaviors. The webinar also includes category-specific insights and information about the size of the opportunity for products made with protein from fermentation.

Presenters: Laurie Demeritt, CEO, The Hartman Group; Allison Fowler, CMO, Perfect Day
Duration: 30 minutes