For over 20 years, Hartman Group’s Health & Wellness syndicated series has tracked the evolution of American health and wellness culture: translating consumer values, attitudes and behaviors into strategic opportunities for CPG companies. Our new Health Benefits 2024 study builds on this wealth of insights with a deep dive into the top 8 health needs and benefits driving growth in the CPG industry.
This free webinar provides a sneak peek at key insights from the report and highlight the opportunities for brands and products to support targeted needs for functional foods, functional beverages and supplements.
Learning objectives:
- How consumers weave together multiple solutions to meet their unique objectives, and how perceptions of those solutions can range from natural to medical
- An intro into the top eight health benefits consumers are supporting: energy, immunity, gut health, weight, cognition, emotional health, beauty and sleep.
- The role of brand, channel and price in shopping for targeted health needs
Presenter: Melissa Abbott, VP of Syndicated Studies
Duration: 25 minutes
Duration: 25 minutes