In this informative webinar, Shelley Balanko, SVP of Business Development will share key insights and implications for CPG food and beverage brands, food retailers and food service operators based on data and insights from our latest report: "Food Sourcing in America 2022."
"Food Sourcing in America 2022" explores how cultural drivers are constantly shifting in modern society, informing and shaping food lives, including how we shop. These cultural drivers include: who we are, where we live, what we do, how we connect, what we value. Modern food and beverage shopping and procurement occurs in a wide variety of ways both online and in person, and shoppers expect to move fluidly across shopping methods and channels.
Topics in the webinar include consumer aspirations, attitudes, and behavior relating to:
"Food Sourcing in America 2022" explores how cultural drivers are constantly shifting in modern society, informing and shaping food lives, including how we shop. These cultural drivers include: who we are, where we live, what we do, how we connect, what we value. Modern food and beverage shopping and procurement occurs in a wide variety of ways both online and in person, and shoppers expect to move fluidly across shopping methods and channels.
Topics in the webinar include consumer aspirations, attitudes, and behavior relating to:
- Basic shopping behaviors and habits
- Cultural context and shopping trip dynamics
- Role of online and foodservice in the hybrid shopping environment
- Channel engagement, perceptions, and performance
- Product discovery in the hybrid world
- Budget management while mitigating inflation
The webinar ends with implications for food and beverage brands, food retailers and food service operators in terms of how consumer food shopping and procurement needs and behaviors will influence the marketplace both today and going forward.