How do you approach innovation and design ideation in a way that doesn’t merely respond to trends, but drives category leadership and propels revenue growth?

Over the past decade, demand space frameworks have emerged as a trusted tool to help food and beverage companies identify areas of growth that can shape strategy, marketing, and product innovation. However, many in the industry disagree on the RIGHT approach to developing and implementing these frameworks.

This white paper explores the secret to successful demand forecasting: a cultural perspective.

Publication date: May 2024
14 pages